yếu tố tạo nên một thương hiệu

by Thienthoi Media Thiên Thời

Gi y, chc hn bn bit 5 nhn t c bn m mi bn sc thng hiu cn phi c. n lc a nhng l thuyt vo thc t v bn hy dnh phn thng trong cuc cnh tranh trn th trng

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Review on yếu tố tạo nên một thương hiệu

Ni mt cch n gin hn th bn sc thng hiu l tp hp cc yu t l tnh v cm tnh m nhn hiu sn phm ca bn cha ng v th hin ra bn ngoi. N l mt bn tuyn b chin lc hay mt tp hp cc thng ip c cng ni dung: th hin hnh nh thng hiu, nhng lnh vc kinh doanh ca mt t chc, nh hng pht trin trong tng lai, nguyn nhn lm nn s khc bit so vi cc t chc khc cng ngnh.Bn sc thng hiu ti mi cng ty khc nhau tu theo tng loi hnh kinh doanh, nhng xt v tng th, n lun bao gm mt s nhn t c bn sau:

S mnh (Mission) v Tm nhn (Vision)
c tnh nhn bit (Indetify Attributes) v h thng nhn din thng hiu (Corporation Identities)
Tuyn b gi tr (Value Proposition)
Khu hiu (Tagline), Tiu (Byline), hay cn gi l khu hiu thng mi (Slogan)
Cu chuyn nhn hiu (Brand Story)

1. S mnh

Thng bo nhim v (s mnh) ca bn nn th hin mt cch r rng, ngn gn, li cun v mc ch ca cng ty v trit l hot ng. xy dng bn thng bo nhim v, bn phi nhn ra c nhng c im v li ch nhn hiu ca mnh, nhn ra th trng mc tiu cng nh nhng li th lm cho bn c phn ni bt hn i th hin nay. Bn ng thi phi xc nh c mc tiu di hn cho nhn hiu ca mnh. Cc bn thng co nhim v c th c trnh by theo nhiu cch khc nhau, v d mt vi loi trnh by rt phng khong, trong khi mt s khc li dnh ch trng cho li nhng gii thch cn k. Tuy nhin, d c dng no th bn thng co nhim v ca bn cng nn ngn gn v khng nhiu hn 5 cu.

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