Why you should Brand Your Email

by Brahim A. APSense Adviser for Social Media!

Review on Why you should Brand Your Email

Why you should Brand Your Email

If you are still uncertain, here are five solid reasons why you should have a business-branded email address for your company:
1. Give the Right First Impression
A branded email shows the world your company is established and professional. A generic email may project inexperience or even worse, raise doubts on whether you are a real company at all. Nevertheless, when you use a branded email, your audience feels you are here to stay and serious about your business.
2. Create A Bigger Image
A generic email address can convey that your business is new, small, or part-time. Having a branded email creates a more corporate image and can help prevent awkward situations where potential clients may not want to compensate you as fairly. Additionally, setting up multiple email addresses for different segments of your business (e.g., billing@mybusiness.com.ng, info@mybusiness.com.ng, support@mybusiness.com.ng, etc.), will support that established, professional image you need.
3. Build Credibility and Trust
Unfortunately, fraud artists do exist; so many consumers will not be comfortable emailing personal information to mybusiness@gmail.com. However, when you have a branded email address, you are providing a sense of security and reassurance to your customers that your business is legitimate.
4. Its InexpensiveAnd Easy
You can set up a branded email address with minimal effort through a domain name provider or web hosting company free or at a reasonably low cost. Or if you currently run Microsoft Office 365, you can easily set this up through the Office 365 admin center. The great advantage of registering a domain name now is how it can grow with your business use it for your branded email today and for your website in the future.
5. Promote Brand Awareness
The best benefit of using branded email is every time you send out an email; you are promoting your business, not Gmail or Hotmail. It is a valuable, cost-efficient way to market your company without having to spend a lot of money.
So if you, like many other small businesses, think that branding was only meant for large enterprises with big advertising budgets, think again. You are never too small to start building your brand, and you can get started today with branding your email.

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Created on Jun 2nd 2020 01:17. Viewed 398 times.

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