Why Spotify is key for unsigned art

by Quite Great Quite Great PR & Quite Great Marketing

If you dont have the backing of a label, you probably dont have access to the same kind of promotional tools that they can give you access to.

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However, Spotify is a unique platform in that way as there is no bias in place for certain playlist types. Third-party or user-created playlists are made by everyday users of the platform and lovers of music. When they like a song it wont matter how old it is, or how big the artist who made it already is something that cannot be said for other aspects of music promotion. Artists should therefore not underestimate the power of Spotify promotion as it can be the levelest playing field and therefore easiest to achieve results that will make an impact for you.

How to increase your chances of getting on algorithmic playlists:

The algorithm likes two things engagement and data. Algorithmic playlists are so important especially for unsigned artists because they are the places that real music fans go to find new music. You dont want to be put on certain broader playlists because often people will throw something on in the background and forget about it. They wont be looking to delve into every song they listen to and follow new artists. However, people who religiously listen to their algorithmic playlists are interested in finding new artists and are a lot more likely to engage with what they come across.

One of the main reasons you will not be seeing support from the algorithm is Spotify not knowing enough about your track and sound to recommend it to the right people in playlists like Discover Weekly. It is therefore key to give Spotify as much information as possible by building an online profile in order to remove the guesswork from the algorithm. We can do this for you, email ask@quitegreat.co.uk for more information.

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