Tagvillage Advertisers

by Mohammed Ashfaq eMarketer Graphics Designer

Review on Tagvillage Advertisers

For most advertisers, the only affordable and seemingly effective avenues are click based search ads. Global online ad spending is increasing exponentially, which means online advertisers face increasing competition as they strive to place their message in front of the right audience. Premium display locations, which generate the best branding effect, are out of reach for all but the biggest and most funded advertisers.

Have you ever built an advertising campaign on one of the giant keyword targeted, cost per click (CPC) networks such as Google's Adwords? Did you spend tons of time researching keywords, building quality landing pages, optimizing your ad content, and working hard to get a high quality score so your ads would show frequently? After all this work, did you stop and ask yourself, "I wonder where my ads will appear?" or "I wonder who will see my ads?". If you asked yourself these important questions, then you may understand the most important type of advertising is brand advertising, and you understand it is nearly impossible to do brand advertising using the major keyword targeted, cost per click (CPC) networks.

While the major cost per click (CPC) and cost per action (CPA) networks have a primary advantage, you only pay if someone responds to your ad, they have many disadvantages. First, they shotgun your ad over millions of web pages. Second, the core structure of these networks forces advertisers to construct ads and landing pages geared only for the instant response of customers who are in the market for the good or service at this moment. This is low-quality impulse advertising. Third, unless you are investing tens of thousands of dollars per day into these campaigns, there is little to no frequency of exposure. Essentially, your ads are spread far and wide and only have a chance to attract the person who happens to be in the market for your product, and happens to see your ad, at the exact same moment.

Let's face it, right now is a tough time for businesses to be building their online visibility. What if there was a way for any advertiser, regardless of their budget, to build their brand effectively and affordably?

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Created on Jan 6th 2013 05:46. Viewed 828 times.

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