Start Your Own Business Today!

by Davor Lonjak Internet Marketer

You cant take random ingredients and expect to bake great Lasagna. You need specific ingredients and instructions. If youre buying email lists, it can turn out to be a recipe for disaster!

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Building vs. Purchasing Email Lists

As a marketer you need to think like a consumer. Consumers are smart, and they know what they want. If they receive an email from an unknown source, they will usually ignore it or delete it. If, however, the email comes from a trusted company, they are much more likely to take a look.

By using purchased lists, youre exposing your business to problems. False or out-of-date email addresses. Spam complaints. All of which will eventually lead to a list that is a waste of your marketing dollars.

When you build a list, there are benefits that come with your subscriber base. You have the opportunity to track your emails (who received them, who opened them, etc). You can separate your list and segment it to those who want to receive certain emails or specific information. But more than anything else, you have a list of people who want to read your emails. Those can refer their friends to your business and help it grow through word of mouth.

Whether you create an email list from scratch or build an existing email list, youre getting qualified leads of customers who are sincerely interested in what you have to offer themotherwise they wouldnt have signed up. You want to use that to your advantageand you can, with targeted email marketing.

2 Guaranteed Ways to Collect Email Addresses

Your website If nothing else, use your website. If youre not promoting your email list on your website, youre not using your website well enough.

Seminars - Give seminars on your area of expertise and have people sign-up to your mailing list for future seminars, discounted rates, and other announcements.

First, realize that you need to build a list, not purchase one. Planning is essential in building your subscriber numbers. Maintaining your subscriber base may be the most important thing you can do. Whats the point of creating something just to let it fall apart?

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