Social Management | itechleadz

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it matters little, whether you are an expert or not: social management, to be effective, must be planned. Posting pictures from time to time, or maybe a few catchy phrases will hardly bring you result

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You can manage the social profiles of your business yourself quickly and easily. In order not to lose precious business opportunities, however, it is necessary to follow some simple advice.
it matters little, whether you are an expert or not: social management, to be effective, must be planned. Posting pictures from time to time, or maybe a few catchy phrases will hardly bring you results. And in all likelihood, it will not allow you to increase the number of your customers and, therefore, sales and/or bookings.
So here is a small guide to successful DIY social management.
What is a social strategy?
Before even defining your social strategy, it is good to know what it means to manage social media. And how social media marketing can help you. Basically, through social media (and therefore by promoting your company, your products, and / or your services) you can:
A social strategy is, in fact, a document that establishes your social media goals, the strategies you will use to achieve them, and the metrics you will monitor to measure your results. You will need to indicate the objectives of each of your social profiles, define who within your company will be in charge of them, and establish how often to analyze progress.
Social management, how to do it effectively
For successful social management, you have to start by defining a goal that, as a rule, coincides with your business goal. Without a purpose, you cannot measure ROI ( Return Of Investment ). In Anglo-Saxon language, the objectives must respond to the SMART logic ( specific, measurable, attainable, relevant, time-bound ): they must therefore be specific, measurable, achievable, relevant, and inserted in a time horizon. Second, based on concrete metrics. Metrics like the number of followers and likes are easy to track, but hard to prove their real value. Instead, focus on things like engagement, number of clicks, and conversion rates.
Another fundamental aspect is to know your audience: only in this way can you