How Important Is E-commerce?

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Review on How Important Is E-commerce?

Digital commerce continues to gain ground. In Spain, 71% of Internet users made some online purchase last year, as revealed by the IAB Spain Annual e-Commerce Study. The thrust of e-commerce and the ease of opening an online store encourage many to start a business in this sector, but what is e-commerce? If you are thinking of taking that step, it would be better that you first train with one of our courses related to e-commerce and digital distribution and understand the characteristics of electronic commerce because the competition is very great.
What is e-commerce or digital commerce?
Advantages and disadvantages of electronic commerce
The main advantages of e-commerce compared to a traditional business are:
Access to a global market, so that you can expand the target of your online store and get more customers.
Great potential to scale the business and expand the offer of products and services without the need for a large investment.
Reducing the costs and expenses involved in managing an online store, both in terms of infrastructure and personnel, is another of the main characteristics of electronic commerce.
However, undertaking in the world of electronic commerce also has a series of disadvantages or risks :
There is great competition, especially from the great colossi of online commerce and from well-known international brands that open their online stores.
Security problems, usually caused by cyberattacks, which expose customer data and affect trust in the online store. The breakeven point takes a long time to arrive, generally, you have to make a significant investment in marketing at the beginning for the e-commerce to gain visibility.
Types of e-commerce according to your business model
Online store with own products. The online store works similarly to physical stores since they manage their stock of products, but they operate exclusively on the Internet.
Dropshipping. This type of e-commerce is only in charge of taking customer orders, invoicing them