Discover 7 Proven Shopping Cart Enhancements

by premmathan Mathan 6747

Impressionist art is not about painting objects as they are seen, but more about the experience of seeing them.Andrew Chak writes in his book, Submit Now: Designing Persuasive Web Sites, "What our use

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Each page either helps them move forward in the process or puts them a step back. If you have gaps in your functionality or you don't provide guidance to your users, you can't expect them to just figure it out."One solution for guiding web site visitors to important pages or items is through the use of persuasion and making a site desirable. For example, when a product is designed, some thought is also given to the human response to it or the experience of using it. The same can be true for web sites.

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Amazon utilizes persuasive techniques. Remember that "movie screen" ad? When clicked on, it deliberately took me deeper into the web site. Other web sites use marketing content expertly written to keep you interested enough to keep browsing. Even better are embedded links within that text.By comparison, Google's homepage interface is minimalistic and simple. Yet someone realized it wasn't bringing everything Google does out into the open, so they designed Soople.com, which efficiently lists everything on one page. No extra clicks. No navigation to learn. The obvious tasks are presented at once, for instant access. Someone at Google forgot to read Andrew Chak's Principle #4 - "You know everything about your site, but your users know nothing."

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