Digital Signage

by Audwin N.

Review on Digital Signage

Interactive signage constitutes the next evolutionary step of interactive marketing in public spaces, also known as interactive digital out-of-home (DOOH). While meanwhile non-interactive display installations are able to centrally manage digital content via the internet, interactive signage is already a step ahead and involves the user in the marketing process. According to learning theory we can recall information better the more senses are involved and addressed. Thus, interactive digital signage installations convey a message way more effectively than any conventional passive digital signage solution ever could. The combination of touchscreen hardware and software offers unlimited possibilities for innovative marketing at point of sale and information.

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Created on Aug 23rd 2017 01:37. Viewed 932 times.

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