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Crisis Communication Plans: The ideal way to commu

by APSense ADVISER baghzaf APSense Adviser for Social Media!
With the current COVID-19 situation at hand, now is the time to review your client communication plans. Were not talking about the weekly emails, or monthly phone check-ins but rather, how you and the
Recommended Features
  • Critical vs Non-Urgent Information
  • Email Communications
  • Avoid The Want To Be Cute Or Funny
  • Makes Sure To Talk To Your Staff And Fellow Advisors
  • Final Thoughts
Learn more about Crisis Communication Plans: The ideal way to commu»

Review on Crisis Communication Plans: The ideal way to commu

With the current COVID-19 situation at hand, now is the time to review your client communication plans. Were not talking about the weekly emails, or monthly phone check-ins but rather, how you and the rest of your practice will look to disseminate essential information to your clients.
Critical vs Non-Urgent Information
Client communication plans will allow you to send the right information at the right time, while avoiding sending out panic or inappropriate emails.The first step of building your plan is to know that there is a difference between critical and non-urgent information.

During an emergency or other significant event, people do not need or want non-urgent information. This is the time to reassess the type of marketing communication thats being put out there and adjusted so that its appropriate and timely. Vital information should be done efficiently, and on all major channels, including at your physical location, throughout social media channels, and the website.


Email Communications
If you need to contact your client base, email is usually the best communication method unless you need to talk to specific clients. In all of your email communication, make sure to keep it short, clean and concise. As well, add in your contact information to allow your clients to contact you in case they have further questions or provide them with a link to book an online appointment (if youre able to).

The key to effective communication via email is to use straightforward language and make it as easy as possible to find additional information, such as links to your website or blog, and always signing off with your contact info.Avoid The Want To Be Cute Or Funny
There have been countless companies that have tried to make the latest crisis into a viral marketing campaign. Whether it is a food delivery service that claims they will deliver through a hurricane or beer companies marketing having a beer together during a medical emergency, it never works. The best course of action is to avoid trying to be cute or funny and simply deliver the information your clients need.


Makes Sure To Talk To Your Staff And Fellow Advisors
One of the most significant faults in communication plans is the lack of a plan to contact the rest of the office! You are not always in the office and keeping everyone from your assistant to the Vice President up to date on the latest information is essential for clear communication. Your clients may need information now, and having a clear communication plan for your office will ensure this is possible.



Final Thoughts
Whether you are a one-person office, or a large firm, everyone can and should create a communication plan. Your communication plan will be your bible during a time in need. Key takeaway; clear, concise and easy to understand information is critical for communication during difficult times.
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About APSense ADVISER baghzaf Tycoon I Premium    APSense Adviser for Social Media!

8,051 connections, 796 recommendations, 47,815 honor points.
Joined APSense since, November 1st, 2015, From MRIRT, Morocco.

Created on Mar 17th 2020 20:08. Viewed 212 times.

Comments

APSense ADVISER baghzaf Tycoon I Premium   APSense Adviser for Social Media!
# Join My Apsense YouTube Channel To Learn More! Subscribe! Like! Comment! Share Apsense Videos! Invite Your Contacts to learn more how to be effective with apsense! Your success is mine!:
@ https://www.youtube.com/channel/UCngmCJTFqDHhjSobuoOsLCA?view_as=subscriber

NB: #If you want to grow your personal #APSense #brand with my video Tutorials, then you’re in the right place. Hit the red Subscribe button and also the bell icon so you’re the first to know when I upload a new video”
· #I help you advertise on our channel
· #You can add your links on comments you leave under my videos.
submit suggestions in the comments section about topics they’d like you to focus on.
Mar 17th 2020 20:18   
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