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by Trond Hov Business developer

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Business Leaders join call for 'Sustainable Evolution'

Crossbench Member of the House of Lords, Lord Laird put out a powerful call for the urgent need of new world thinking at a provocative lunch and seminar in the House of Lords. Over 100 leading UK business and industry figures were challenged into facing some of the fundamental deficiencies human thinking has caused globally to stress the realisation that society must evolve beyond the era of the Industrial and Digital Revolution into a new period of 'Sustainable Evolution' to help secure sustainable growth for our planet's people, resources and economies.

Attending the launch of the Sustainable Growth Group's 'EcoFiciency' White Paper discussion document, over one hundred guests had turned up to a personal invitation for a lunch and seminar at the House of Lords with the title of 'Resourceful Thinking for the 21st Century'. Endorsing this new economic model for our times, Lord Laird introduced the Sustainable Growth Group's 'EcoFiciency' White Paper as a blueprint for the supply, production and general facilitation of products and services with the net aim of making them more EcoFicient - Economically and Ecosystem Efficient.

Efficiency Economics recognises and quantifies the economic and ecosystem costs of services, products and activities. Developed by the Sustainable Growth Group founder, Gregg Fryett and his pioneering management team of world leading experts, the 'EcoFiciency' proposition has been developed to be commercially attractive to all parties and redress the current imbalance in resource our planet's utilisation. The value proposition is achieved primarily through efficiency focus.

Highlighting the core of the EcoFiciency concept, only half of the guests were served a full four course silver service meal. The other half were presented with a small dish of rice and a glass of water - a typical meal in the developing world. No one had any warning what was going to happen. The concept was to require people to examine the way society had delivered the staggering inequity in which the globe is now encompassed.

The results were interesting - very interesting. The solutions adopted by individual tables, each with ten diners, were varied and innovative, ranging from partnering with a table neighbour, to creating a buffet style centre for all food to be shared around the table. The most poignant aspect was that each table became an economic unit drawn together to surmount inequity and share 'resources'.

The lunch modelled some of the issues that need to be tackled to create a sustainable society in the true sense. Speaking at the function Lord Laird says 'We're on the cusp of a Sustainable Evolution greater than the Industrial Revolution of the 19th Century and the Digital Revolution of the 20th Century. The challenge set to us by nature right now is to bring together the inheritance of today with the needs of humanity for today and tomorrow.' Laird continued, 'I have no doubt if we can 'think' of it, we can do it! Throughout human existence we have always risen to the challenge!'

As sponsors of the event and custodians of the EcoFiciency blueprint, the Sustainable Growth Group see this event as an important occasion to communicate the need for the creation of an economy that will enable governments, decision and policy makers, businesses, communities and individuals to benefit equally from sustainability. The blueprint inspired guests to consider a model that can be commercial at the same time as being genuinely ethical and sustainable.

James Whale, CEO of the Sustainable Growth Group, said he was delighted and inspired to be involved in such a stimulating event to highlight the issue. 'Everyone at the lunch played a vital part in setting the backdrop for demonstrating that we are all willing and able to adapt to economising the resources at our disposal more efficiently.'

Whale goes on to explain 'Efficiency Economics is a new form of economics which aims to improve the supply, production and general facilitation of products and services with the net aim of making them more EcoFicient - Economically and Ecosystem Efficient.'

Following the meal and the ensuing dynamics, those attending declared their commitment to follow Lord Laird's and the Sustainable Growth Group's call to join the 'Sustainable Evolution' by signing a formal declaration to be taken to Government and the business community as a first step towards adopting new methods to create an eco-system efficient economy.

The 'Sustainable Evolution' is a movement designed to create and drive a new eco efficient economy for the 21st century. There will be further events over the coming weeks and months to continue the work set in motion at this important event.

Trond Hov
Executive
CarbonCentral Network
http://www.carboncentralexchange.us

mail : trond.hov@gmail.com
skype : trondhov

mob : +47 97651198

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