AWEBER EMAIL MARKETINGby Paulo Valentim Freelancer
While its perfectly natural to have the desire to grow your list, when your desire involves shirking best practices, you could run into trouble down the road with spam complaints. Recommended Features
- LUSTFUL For More Subscribers
- GLUTTONOUS With Emails
- GREEDY For More Sales
- Too LAZY To Send Tests
- Too PROUD To Take Suggestions
Review on AWEBER EMAIL MARKETINGWe can all agree that deadly sins are bad: lust, gluttony, greed, laziness, anger, pride and envy. No one likes them. But whats more important is that each of them can translate into something you might be doing in your email marketing. Which means people might not like you.
Well look at how each of these sins applies to email marketing and provide instructions for finding your way back on the right path.
LUSTFUL For More Subscribers
While its perfectly natural to have the desire to grow your list, when your desire involves shirking best practices, you could run into trouble down the road with spam complaints.
How to put your lust to good use: Get excited about attracting the right subscribers. Research ways you can optimize your sign up process, utilize social media, split test your web form and put a form on every page of your site.
GLUTTONOUS With Emails
You know those companies, the ones that keep sending emails like theres no tomorrow. And not just any emails poorly designed, not helpful and sending-for-the-sake-of-sending emails. We understand that happy feeling of pushing that Send button, but marketing should be about quality over quantity.
How to curb your appetite: Have you heard about the silverware with weights to make you think about eating? There are tools like that in email marketing as well: checklists. Use this handy checklist for every email you create and youll find yourself improving the quality of your messages.
GREEDY For More Sales
Making a profit? Necessary. Relentlessly going for the hard sell? Not effective and not necessary. No one wants to do business with someone who is only interested in the bottom line.
How to get more sales the right way: Think of every sales pitch as a conversation with your subscribers. Use a conversational tone as you explain your offer, how it helps your audience and why you or your company created it.
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Created on Oct 22nd 2012 08:20. Viewed 643 times.
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