Advertising and Design

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Review on Advertising and Design

Degree in advertising along with a high talent to express creative ideas will open up several job roles for the professionals. Some of the common career roles include graphic designers, illustrators, copy writers, art directors etc. Most of the advertising professionals mainly work with the marketing and public relations departments of business organizations. Designing an advertising campaign could be an extremely creative step because it attempts to generate attention of a target market. Designing the campaign would be the first start by identifying the potential customers and choosing an appropriate form of media. Graphic designers use computer software and other applications to design the advertisements. Applying unique themes, selection of fonts etc are decided and developed by the designers. Selection of media would be decided based on the market strategies and considering the ease in accessibility of targeted marketed by clients. Developing a unique slogan or image will brings strong attention from the public and provides a correlation between the brand and public. Copywriters will be responsible for creating such caption texts and slogans that will be used in the advertisements.

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Created on Jul 5th 2012 08:26. Viewed 1,074 times.

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