Account Based Marketing

by David Jones Digital Marketor

84% of Marketers believe that ABM provides significant benefits for retaining and expanding current client relationships.

Recommended Features

ABM strategy and execution.
Sales integration, account lists, personalization, targeted outreach, buying signals, account metrics, customer acquisition, and account growth.
Data solutions for named and target accounts.
IP and geo location based targeting.
Prospect-specific content customization and dynamic content marketing.

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Review on Account Based Marketing

An account-based marketing and sales approach means focusing on growing your current customer accounts and engaging with decision-makers at specific target accounts.To be successful, account-based marketing approaches require not just content marketing but customized marketing, not just demographic data but intent data, and not just commitment from your marketing team but participation from the sales team.