Omni-channel customers spend 93% more per transact
As a rule of thumb, if your overall interaction with your customers involves a digital transaction somewhere along the line, it would certainly make sense to consider an omni-channel solution.
http://in.i-amonline.com/thinking/is-the-future-omni-channel...
http://in.i-amonline.com/thinking/is-the-future-omni-channel...
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