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NOIDA (New Okhla Industrial Development Authority) is located in Gautam Buddh Nagar district of Uttar Pradesh state. Noida, the best city of Uttar Pradesh was created under the UP Industrial Area Development Act by the initiatives of Sanjay Gandhi. Noida came into administrative existence on 17 April 1976. April 17 is celebrated as "Noida Day". The distance between Delhi and Noida is around 20 kilometres.

Asia's largest well planned city Noida has emerged a hot spot for IT and IT-enabled services industry with many large companies like TCS, HCL, Wipro, NIIT and many more. Setting up a business in Noida is easy as this city provides excellent power situation and salubrious climate eminently best suited to IT industries. Noida has the Delhi Metro facility from Noida City Centre to Delhi and also to Vaishali. Noida has three important expressways - DND Flyway, Noida-Greater Noida Expressway and Yamuna Expressway.