Wabi Babi is that the brainchild of the co-founders, Vijay and Kangna. the thought struck when Vijay saw his wife, Kangna, struggle as a primary time mother. Unable to assist and contribute the maximum amount as he’d wish to , he realised that the majority first time mothers undergo an identical journey. that's when he and Kangna decided to make India’s first brand that might focus totally on mothers and their journey from pregnancy till their baby is 1 year old.
The first insight that they got from first time mothers was that they don’t feel clean and don’t feel good about themselves after childbirth. Focussing on this problem, they got soaps handmade using aromatherapy formulations, that might help a mother feel good about herself while taking care of her baby.
Like most babies, their daughter suffered with a condition called atopic eczema . They tried several products available within the market, but soon realised that babies have different skins at different ages. Following this, they came up with a skin care range, developed and formulated in Canada, that's specifically made for a newborn skin.
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