You Can't Stop Jaw Dropping Email!

If you use any type of email (including sites like this) to promote your business knowing the blueprint to generate sales with email is obviously critical for success. The simplest approach for effectively boosting email marketing revenue is to expand the OPEN RATE! 

It's truly amazing how many emails never get opened but simply deleted. We know because my partners and I do it everyday. 

So the question is how to distinguish what's worth opening and what's not?

Several years ago on one of our largest email lists we've thought getting a consistent 5% - 10% open rate was great!

Then when we mentioned this to one of my online business partners, she politely giggled under her breath.
When we asked the reason for her reaction she in her typical matter of factly manner said: "My open rates are usually 40% - 60% or more depending on the list".

After our jaws dropped our next question of course was HOW???

Please watch this short video....

Several years ago while experimenting and testing different ways to get greater open rates for our email lists we've found two excellent resources that helped us create compelling email "TEASER" and "SUBJECT" headlines. 

We thought long and hard on whether to share what we've devoted so much time and research to find. We've guarded this technique like hidden treasure. It's given us an advantage in getting our emails and Press Releases opened and read!

The absolute BEST part of this method for creating almost irresistable email Titles and Headers is it's cost. The technique we are about to share is 100% FREE as of the writing of this article!!

We do BELIEVE we could've created an ebook and sold this method. The following have increased our email OPEN RATES, ARTICLE  and PRESS RELEASE reads tremendously.

These two sites are part of our SECRET WEAPON to successful email marketing...

http://aminstitute.com/headline/index.htm
http://www.sloganizer.net (Click Deutsch or English - Many more features on this site)   

Both of which are completely FREE .

They are simple, straight forward and easy to use. The key for us was learning how to USE them to create effective compelling and "jaw dropping" titles and headers for our messages. Here's how we use these resources to create MOST of our email, article, blog posts and Press Release headlines.

1) Take several minutes and think of several catchy phrases using your product, service or program keyword(s). It should be at least two words but depending on the niche one may do.

2) Go to Sloganizer.net (it generates many different compelling ideas for titles and headlines)

3) Select English Language

4) Input a keyword associated with your business or whatever you are promoting

5) Click Sloganizer

6) Repeat the process as many times as you like and create a list of compelling sounding phrases for your Headlines or PR titles

THEN

1) Go to aminstitute.com/headline/index.htm

2) Input each phrase seperately from Sloganizer

3) Select the appropriate category (Very important to select one as close to your niche or business as possible)

4) Click the "Submit For Analysis" button

The beauty of this site is that it's perfect for analyzing the emotional responses you can expect from those receiving your email "TEASER" and SUBJECT headlines. It gives you three different aspects of human response to specific messages...
 
These are what's called the Emotional Marketing Value (EMV)

1) Intellectual
2) Empathetic
3) Spiritual

Your results will return a combination of one, two or all three EMV's. Getting a phrase with a high percentage score and ALL three is like striking GOLD or OIL!!

Also, getting all three with say 35-40% score is very good. A score of 50% is considered the standard to achieve. You will get results that will not return anything. Thar's okay just keep testing different phrase ideas. You'll even get more ideas from the testing process of both sites.

When writing any content for doing business especially online these three EMV categories are the KEY hot buttons required to connect with your audience. Remember it's ALL about ENGAGEMENT and whether it's received in a way that endears you to the one receiving your message. Unfortunately, in the real world a small percentage of people will respond hostility to you no matter how genuine your approach. Also, no matter how much REAL VALUE you freely share.

When you input into the Emotional Marketing Value Headline Analyzer each of your phrases researched from Sloganizer you'll get an "EMV Score". You will also get a combination of the three different aspects of human response. The higher the score and if your phrase opens all three aspects of human response the more IRRESISTABLE and COMPELLING your email subject, title, article, blog or Press Release headline will be.

We actually scored 100% and all three for a phrase once!! 
When we used that phrase in my email message relevant to that particular list my OPEN RATE was about 60%!! Now, you may have to split test a phrase by varying the wording slightly. But, then boom! When you least expect it you get a phrase that's 50%-70% or higher.

A phrase of at least 50% and two of the EMV's is almost guaranteed to "seduce" and "entice" the recipient of your message to open it! The following are the exact results we researched using Sloganizer and Headline Analyzer tools for the Title of this Press Release...

"World's finest jaw dropping email" 40%
"jaw dropping email the smart choice" 50%
"It's not a dream jaw dropping email is real" 55.56%
"jaw dropping email empowers you" 60%
"Everyone loves jaw dropping email" 60%
"You can't stop jaw dropping email" 66.67%

As you see we've selected "You can't stop jaw dropping email" with a 66.67% score, in the business and professional services category and Empathetic EMV.

Using these two sites has been extremely effective in email marketing and Press Release Open Rates.
My partners & I believe they will work across all business models and they will work for you. 

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Good Luck,

MWGBC