Writing Effective Website Content For Clientsby Joybrayden Brayden Digital Marketing Agency
Are you thinking about creating a new company website? Would your content benefit from a complete refresh? If you have a copywriter on staff or a capable freelancer on standby, then go for it! But what if you do not have a staff copywriter or a reliable freelance writer, and your new site requires updated content? Who is going to write that content? How will an outside writer be able to learn about your business quickly enough to produce interesting, accurate and lead-generating content? At Straight North, our professional, skilled copywriters do the job exceedingly well — according to our very happy clients. Here is how they do it.
Before the official start of the project, the writer assigned to the project:
Reads all the content on the client’s current website assuming, of course, that the client has one Searches for and reviews any other relevant online content about the new client, including Digital Marketing Companies in Raleigh social media and industry publications Asks questions and gets answers from the sales rep who sold the website and our in-house project manager assigned to this client
Getting Off on the Right Foot
Once the work gets underway, the copywriter:
Keeping Website Content Fresh
Every new website launch is exhilarating. The site looks and feels fresh and exciting. However, after several years, the content can begin to seem stale both to the company and to repeat visitors, and it may no longer be relevant. Most websites do not require a total redo, but would benefit from a simple refresh. Here Digital Marketing Companies in Houston are some quick and easy suggestions for rejuvenating content that you can do yourself or our copywriters can do for you:
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Update or rewrite certain pages as necessary.
Create new landing pages and add product or service pages as your offering expands. Develop a blog section to present new information as it happens.Check for typos, misspellings and grammatical errors. Make sure that dates or number of years (in business, of experience, etc.) are current.
Let Straight North Wordsmith Your Website
Our copywriters have years of experience in writing
websites for B2B and B2C clients, have worked in the business world, have
achieved a proficiency with SEO writing, and are well-rounded individuals able
to easily grasp and write on diverse topics. We approach each new website
project with enthusiasm and a fresh viewpoint that produces great website
content again and again.
Created on Apr 25th 2020 07:16. Viewed 298 times.