WordPress and Google Analytics Equals More Customers

WordPress and Google Analytics Equals More Customers : Unless you have been living under a rock someplace you are sure to have discovered the term SEO at least a few thousand times. While improving your overall search engine ranking and having your site optimized to optimize the quantity of traffic is clearly of critical importance, more traffic is not everything. Yes, that is what I said and I'll say it once more for those who weren't confident they heard me say it: Increased Website Traffic through Search Engine Optimization is not everything!

The other side of that solution and equally as important is your website conversion rate. Your website's conversion rate is only a fancy way of saying the percentage of visitors (website traffic) who make a purchase; sign up for a newsletter; download a report or no matter your call to action may be.

Let us face it, in case you have thousands of people seeing your site on a daily basis with exactly, not one of them making a buy, signing up for your newsletter or no matter your call to action might be, does it actually matter that you had all of that traffic?

To know in case your website is actually creating the results you are looking for asking yourself a few questions:

·         What's your website traffic conversion rate?

·         Do you possess the website traffic statistics to quantify the effectiveness of your website traffic?

·         What is the increase in your business as a direct result of increased website traffic?

·         What is the return on your investment (ROI) of your website promotion efforts?

If you did not have replies to my questions, you're not alone. Despite the importance of website conversion, I found that it is one of the least understood measurements among the little business owners.

One of the first places that I would recommend starting in order to get a hold on your conversion rates, your website traffic and the total functionality of your website is Google Analytics. Google Analytics is a free service that Google offers to its customers to allow them to track, monitor and measure with great precision data relating to traffic, conversions and page views on your website.

With Google Analytics, you're more ready to write better-targeted advertisements, strengthen your marketing initiatives and create a higher converting website.

Other significant information that you can obtain is the profitability of your keywords across different search engines and online efforts. How about being able to identify where your best online customers come from and which target audiences are the most lucrative for your particular content?

The truth is, Google Analytics allows you to track all of your marketing initiatives. Gauge the effectiveness of your advertising, affiliate campaigns, email newsletters, referrals, paid keywords, search engines, and links, thus allowing you can compare performance across all your marketing efforts.

The best thing is that with a plugin that is simple and a good design WordPress website it's easy to add Google Analytics to your website. You have only avoided that challenge, where many small business owners now have to call up their web designer to make a simple addition to Google Analytics to their website, with a WordPress based website.

After creating your account, to make Google Analytics work you just need to put the unique snippet of code that Google supplies you in the Google Analytics plugin for your WordPress website.

One of my favourite attributes of Google Analytics is the identification of critical pages and bottlenecks where you are likely to lose most of your customers that are online. Funnel Visualization, shows you the bottlenecks in your conversion and checkout procedures which are frequently attributable to such factors as confusing content or confusing navigation. Once identified you can eliminate the problem content and/or create less confusing navigation and begin "funnelling" visitors through the steps you want them to take.

Moreover, Google Analytics comes a significant number of predefined reports to assist you with the analysis of your website traffic data.

Are you already an advertiser with Google? You can immediately login into Google Analytics and begin using these tools right from the start. Google Analytics automatically imports all your present keyword data from your AdWords account. This way you can see the ROI and other key metrics for every keyword you buy on AdWords, with no extra setup.

My guess is that by now you are starting to comprehend the importance of combining Google Analytics with your WordPress website. As I bring this to a close I will leave you with a handful of the enormous benefits to combining Google Analytics with your WordPress Website:

·         Zero cost. Free version has a limited usage for 5 million pageviews per month. Nonetheless, users with AdWords active account are given unlimited page view tracking.

·         Great visual maps, stats, excellent and reporting use of effective information design principles. Browsing data is a strong point.

·         Ease of use: Google Analytics is easy to use for novice marketers, yet provides all the capabilities that seasoned web analytics professionals anticipate.

·         AdWords integration. If you have an AdWords account, you may use Google Analytics directly from the AdWords interface.

YvYou can learn more about the WordPress and Google Analytics Equals More Customers by digital marketing training and also digital marketing course in delhi from Techstack.