WORD OF MOUTH AND SOCIAL MEDIA

Any social media marketing agency is aware that social media has rewritten marketing methods and theories. Technology has enabled online marketing and marketers are moving towards this tool faster than ever. When we mention selling online we mean E-Commerce but when we refer to using Social Media Channels for marketing purposes we are essentially referring to advertising and marketing to customers through the different platforms offered by the social web.

As there are many platforms available on social media, marketing becomes quite important and easy compared to other mediums and every digital agency in Lahore realizes that.

Use of quantitative tools like Ratings, Recommendations, Reviews and as well as other scoring methods like voting etc. are highly favorable in engaging the consumers as well as getting to know what they think about you and your products and such feedback can be highly valuable to any digital marketing agency.

If you look at the way that we all behave while deciding to buy any product, you will see that invariably we wish to check with friends and family first, especially with someone who has the knowledge of the product or has used the product in the past to know how their experience was. In marketing language, we call them influencers.

In the case of Social Media Channels too, innovative options of Rating, Voting, writing Reviews and Recommendations are in trend. You can check out the various websites and channels and see the various kinds of options that are available for recommending a product to other consumers.

Recommendations from anyone who has previously used the product carries a lot of weight. From another view point, the number of recommendations could mean a higher rating too. When people start to recommend your product and are ready to make their opinion known, you are building a community of people who are showing their loyalty towards you as the customers, which encourages your potential consumers to buy the product and see for themselves.

Recommendations can send out the right message to potential consumers. When the community speaks of your product, it shows well on your part and adds weight to your online presence you're your reputation as well.

All product catalogs and online selling sites provide recommendation options as a standard tool these days, while many other sites offer voting options. Voting can be used in place of rating or recommending a particular product and one can also use description based voting too.

Those who are still learning about Social Media Channels and marketing will also do well to know that there are several digital marketing agencies and professional content providers who will be willing to write reviews and recommendations etc. on a commercial basis. Using such methods to increase the ratings and reviews will not pay in the long run for the user community is smart enough to realize the same in no time. The paid content can easily be detected by an experienced person. But still, if you want people to know about your product, this method is just fine. So, it's alright to use the tool for awareness and try to make quality products so the consumer is genuinely happy and you are spared of investing so much money on rather fake reviews. 

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Created on Feb 10th 2020 01:30. Viewed 414 times.

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