Articles

“Women Entrepreneurs should be rewarded and celebrated”

by DebriN Synergy Business Simulation Services

– Dr. Jitendra K. Das, Director FORE School 9th Women Entrepreneurs Conference, organized by DMA

According to economic theory, success of a nation is the result of encouraging and rewarding entrepreneurial instincts. A nation is prosperous only when it rewards and encourages entrepreneurial activity because it is the entrepreneurs and their actions that are the critical determinant of the level of success, prosperity, growth and opportunity in any economy. More so when it comes to women entrepreneurs as it is a form of empowerment too. The most dynamic societies are the ones that have more women entrepreneurs, plus the structure to encourage and motivate their entrepreneurial initiatives side by side coping with stereotypical challenges, stated Dr. Jitrendra K. Das, Director FORE School of Management, Delhi.

Dr. Jitendra Das, who was the Guest of Honor at the Valedictory Session & Award Ceremony during the recently held 9th Women Entrepreneurs Conference, organized by DMA, also referred to project Shakti which has nearly 80,000 micro-entrepreneurs across 18 states where thousands of women in villages across India trained by HUL to develop an entrepreneurial mindset and make them financially independent. The women entrepreneurs known as ‘Shakti Ammas’ who have been trained on basic tenets of distribution management and familiarization with the Company’s products  and help in business basics and troubleshooting. HUL has a team of rural sales promoters (RSP’s) who coach and help Shakti Ammas in managing their business as well as coaching in softer skills of negotiation and communication to run their business effectively.

“Women entrepreneurs should be rewarded and celebrated as they are very less in numbers in India, due to various stereotypical challenges. Specially the ones who start from one room or the garage type as the face challenges in both fronts”, he said.

According to Sixth Economic Census released by the Ministry of Statistics and Programme Implementation, women constitute around 14% of the total entrepreneurship i.e. 8.05 million out of the total 58.5 million entrepreneurs.  

Sharing similar thoughts Ms. Dagmar Walter, Director, ILO Decent Work Technical Support Team for South Asia and Country Office for India, spoke about the systemic barriers, juggling between family life & professional life and other discriminatory challenges women entrepreneur generally face. She also highlighted the few of the various programs which ILO offers towards shaping and encouraging women entrepreneurs Facilitating Support mechanisms facilitating women entrepreneurs. More and more women today are moving out of their comfort zone and trying their hands at things no one ever fathomed they were capable of, she stated.

 

A recent ILO-Gallup report confirmed that the majority of women and men worldwide would prefer that women work in paid jobs and find it acceptable for women to have paid work outside of the home. Among host of successful women entrepreneurs, also present were Dr. Shikha Sharma, Managing Director, NUTRI-HEALTH.          

Dr. Anita Tripathy Lal, Prof-in-Charge Centre For Entrepreneurship Development (CED) at FORE School was also one of the speaker in the seminar. 


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Created on Mar 18th 2019 02:50. Viewed 187 times.

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