Articles
“Women Entrepreneurs should be rewarded and celebrated”
by DebriN Synergy Business Simulation Services–
Dr. Jitendra K. Das, Director FORE School 9th Women Entrepreneurs Conference, organized by DMA
According to economic theory, success of a nation is the
result of encouraging and rewarding entrepreneurial instincts. A nation is
prosperous only when it rewards and encourages entrepreneurial activity because
it is the entrepreneurs and their actions that are the critical determinant of
the level of success, prosperity, growth and opportunity in any economy. More
so when it comes to women entrepreneurs
as it is a form of empowerment too. The most dynamic societies are the
ones that have more women entrepreneurs, plus the structure to encourage and
motivate their entrepreneurial initiatives side by side coping with
stereotypical challenges, stated Dr.
Jitrendra K. Das, Director FORE School of Management, Delhi.
Dr. Jitendra Das, who was the Guest of Honor at the Valedictory
Session & Award Ceremony during
the recently held 9th Women Entrepreneurs Conference, organized by DMA, also referred to project
Shakti which has nearly 80,000 micro-entrepreneurs across 18 states where thousands
of women in villages across India trained by HUL to develop an entrepreneurial
mindset and make them financially independent. The women entrepreneurs known as
‘Shakti Ammas’ who have been trained on basic tenets of distribution management
and familiarization with the Company’s products and help in business basics and
troubleshooting. HUL has a team of rural sales promoters (RSP’s) who coach and
help Shakti Ammas in managing their business as well as coaching in softer
skills of negotiation and communication to run their business effectively.
“Women entrepreneurs should be rewarded and celebrated as
they are very less in numbers in India, due to various stereotypical
challenges. Specially the ones who start from one room or the garage type as
the face challenges in both fronts”, he said.
According to Sixth Economic Census released by
the Ministry of Statistics and Programme Implementation, women constitute
around 14% of the total entrepreneurship
i.e. 8.05 million out of the total 58.5 million
entrepreneurs.
Sharing similar
thoughts Ms. Dagmar Walter, Director, ILO
Decent Work Technical Support Team for South Asia and Country Office for India,
spoke about the systemic barriers, juggling between family life &
professional life and other discriminatory challenges women entrepreneur generally
face. She also highlighted the few of the various programs which ILO offers towards shaping and encouraging women
entrepreneurs Facilitating Support mechanisms facilitating women entrepreneurs.
More and more women today are
moving out of their comfort zone and trying their hands at things no one ever
fathomed they were capable of, she stated.
A recent ILO-Gallup report confirmed that the
majority of women and men worldwide would prefer that women work in paid jobs
and find it acceptable for women to have paid work outside of the home. Among
host of successful women entrepreneurs, also present were Dr. Shikha
Sharma, Managing Director, NUTRI-HEALTH.
Dr. Anita Tripathy Lal,
Prof-in-Charge
Centre For Entrepreneurship Development (CED) at FORE School was
also one of the speaker in the seminar.
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About DebriN Synergy 
Business Simulation Services
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Created on Mar 18th 2019 01:50. Viewed 902 times.
