With digitization in boom, the manufacturing industry is under the pressing need of making customer centricity a foundation of its business approach. Further, with new communication channels, manufacturing companies will be able to do direct interaction with their end customers. But to make manufacturing businesses more customers centric, they must work on improving the systems to capture, analyze and act on customer information and insights.

Wipro aims to help businesses achieve customer centricity through the Total Customer Centricity (TCC) solution for manufacturing businesses - powered by Informatica’s Master Data Management. With TCC, businesses can get a single, accurate, and complete view of customers and products that is consistent as well as combined with various enterprise systems and business processes.

With the Total Customer Centricity for manufacturing solution, businesses can:

• Achieve trusted enterprise view of customers across business units, locations, and products or assets
• Gather deeper customer information across related customer entities and allow differentiated services
• Support customer operations and marketing by leveraging richer and robust customer segmentation
• Prioritize data management processes based on customer value
• Customer retention and understanding by enhancing business-focused data relationship management
• Enable ready-to-use data quality services cutting across customers, contacts and locations
• Allow smoother governance by using integrated data management dashboards
• Efficient customer lifecycle management through distribution of trusted data across the enterprise
• Facilitate compliance with trade restrictions by implementing trusted data exchange with resellers and distributors

Business Value through Total Customer Centricity

• Increase revenue through more relevant cross-sell and upsell opportunities
• Increase returns on investment from mergers and acquisitions through ERP & CRM integrations
• Effective pricing strategies and efficiency in trade promotions through granular customer segmentation
• Optimize new channel on boarding
• Leverage data feeds from logs and social media to obtain deeper customer insights

Wipro’s transformational engagement through its Total Customer Centricity solution offering a single view of the customer for a leading US hi-tech manufacturer resulted in the following benefits:

• Freight rebates increased by 85% due to accurate estimate of delivery cost
• Customer onboarding time increased by 75%
• Customer complaints reduced by 60%
• 60% lower time taken for tax reconciliation
• 50% reduction in help desk tickets on customer master data issues

WIPRO is one of the Top 500 Shares identified by Dynamic Research team at the end of every quarter out of 1700 Shares of NSE.

To get more Support and Resistance levels of the share please visit Wipro Share Price Forecast.