Winning Growth Opportunities with Innovative Marketing Strategies for Small Businesses

by Patrick D. Business

Small businesses face the challenge of having minimal resources and a smaller budget than that of a larger business. However, if they engage a marketing consulting services for their marketing strategies, small businesses can gain access to the best pool of talent in the most cost-effective manner. Further to this, they only need to pay consultants whilst they are engaging them and need not incur the costs of keeping full-time employees. Below are some of the marketing strategies for small businesses which can be used to grow your business in a highly competitive marketplace.

Get listed on Google My Business

One of the most useful marketing strategies for small businesses is to create their listing on Google My Business (GMB). If you list your company on GMB and conduct proper SEO for its ranking, your website will appear in searches made by people in the area where you operate. Adding customer reviews will add to the credibility of your business in the eyes of your potential customers. GMB allows small businesses to take control of their information, such as address, phone number and hours of operation. With the new Google search ads, your business can appear on the Google Maps app or website. Your business profile should also be optimized and verified for the best results on GMB.

Focus on one social media channel at a time

Marketing consultant services often advise small businesses to focus on one channel, instead of juggling between multiple channels, such as Facebook, Instagram, Pinterest, Google+ and Twitter. It can be hard to tell how all or any one of them is working, if at all. Having your presence on all social media channels is a great idea but as small businesses operate on a limited budget, it’s a more effective strategy for them to focus on a channel where their target customers are most likely to be found and engage with. For example, if your customers are constantly tagging your handle in Instagram posts but rarely retweet you on Twitter, it makes sense to focus on Instagram, instead of investing in Twitter.

Start with long-tail keywords

A small business marketing agency can help a small business grow with search engine optimisation (SEO) tactics to improve your ranking on search engine result pages (SERPs). Though it may take you a while  to see results from your SEO strategy, it is an ongoing, sustainable effort which you will begin to see results for within a few months. You may find it hard to compete with well-established business for highly-competitive short-tail keywords, so your small business marketing agency will often advise you to start with long-tail keywords which are more specific and less competitive. The agency may utilize keyword research tools such as Keyword Planner to bring relevant visitors to your website.

Engage on question-answer platforms

The marketing agency may also search Quora, Reddit and Yahoo Answers to find out the buzz words being used by the people on these question-answer forums. These keywords should be used in title tags, headings, images, and body content of the blogs that you need to post regularly, and also on meta-descriptions so that search engines can determine that your content is relevant to the search query typed in by the user, and can then display your content accordingly.

Stay active on LinkedIn

Marketing consultant services may also advise you to stay active on LinkedIn. It’s a great platform to find and network with others in your industry. They may join chat groups and forums for advice or event invites. You could also consider hosting an event where you can invite your local community to an open house via LinkedIn Mail.

Revisit your landing page

Your landing page is where visitors will take an action, and in turn convert into a lead or customer. Its design can have a huge impact on your conversion rate. Analyse your current conversion rate. If it is dismal, say less than 2%, you may need a more enticing offer, instead of working on the actual design. One of the proven marketing strategies for small businesses is to start running the A/B testing on your landing pages. The length of the contact form, size, and placement of the CTA (call-to-action) and social media buttons should also be checked.

Tag your local customers

Tagging your local customers, brand evangelists and local vendors on social media can help in broadening the organic reach of your business to a new potential audience. You will be able to grow your following and even potentially gain more customers. You can also encourage your followers to tag your social media handle or business location to increase your page visibility and reach.

Other social media strategies worth considering

Other marketing strategies for small businesses that may prove beneficial include sharing knowledge through YouTube tutorials, webinars, and then repurposing that content, developing an email marketing plan, creating data-rich infographics, posting and engaging on social media, forming industry partnerships, setting up a customer-referral program, applying for business awards, etc.

KnightRiley is a specialised small business marketing agency that provides a one-stop solution for all your requirements related to marketing for small and medium sized businesses. They offer a variety of marketing consultant services to all sized businesses including marketing plans, vision & mission process, target market analysis, user-experience mapping, and a lot more. Contact KnightRiley for all your requirements related to marketing strategies for small business.

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Created on Mar 4th 2021 01:23. Viewed 398 times.

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