WiFi Marketing: The Key to Selling More

Knowing your customers, what they need and want is vital to build loyalty and generate more engagement towards your brand. In this post, you will find out how to achieve it thanks to Wifi. 

Offering a Guest Wifi service in your business is a must. Nowadays, customers are looking for places that offer a quality Wifi connection in order to surf their favourite websites and, if you provide this quality connection, they will give you something in return (their contact information: email, telephone, etc. and also their gender, age, zip code...) Also, thanks to Wifi, you can discover how your clients behave, gain their loyalty and improve engagement towards your brand. 

You will discover how much time your customers spend at the store and the return rate (how many are new and how many are repeated). 

Once you know them and you have their contact info its time to offer them what they want at the right time. 

A Massive Email Is No Longer Effective 

A massive email is no longer effective but if the email comes at the appropriate time, the conversion rate will increase greatly. Advertising bothers and saturates us in equal parts, but it does not bother us to receive a discount for a product that we have been searching for and that really interests us. 

Thanks to Wifi marketing nowadays it is possible to create hyper-segmented audiences by different demographic and behavioural data (gender, age, loyalty rate...) and, then, create a campaign and send it via email, SMS or beacons. 

With Wifi marketing it is also possible to measure its impact. A real Wifi Marketing uses case: A bar in Betanzos (Galicia - Spain) has become really famous last month due to this initiative: The bar´s owners wanted to know how much time customers spend inside the bar to reward their loyalty. To measure this, they made all customers sign in when they entered, in fact, they had to swipe their fingers through a machine that reads the fingerprint at the entrance and exit as if they worked in the bar. In this way, the owners of the establishment know how much time each client spends inside the bar and thus can reward their loyalty. 

The hospitality sector is increasingly interested in measuring. Through the Wi-Fi analytics, and without the need to install a clocking machine. Flame is able to measure the length of stay of customers within the points of sale and their loyalty. In addition, our solution, through the marketing module, sends personalized notifications to customers.