Why Your Web Design Makes or Breaks Your Marketing Efforts

A company web site, along with a social media presence is as important, and perhaps more important, than any other marketing tool they can employ. While that is a given, more importantly, that web site or social media presence must be appealing. The “why” is interesting; if you are considering web design services in Atlanta, read on to see why your design can make or break your site.

Short Attention Spans

It is no secret that since the late 1980s, attention spans of the average person have plummeted. Now, if you can hold the attention of the average consumer for more than 30 seconds, you are doing pretty good. That makes web site attractiveness vitally important. If your site looks dull or too complex to navigate, consumers will not spend a lot of time on it.

We Want it Easy

In conjunction with the point above, the ease of which a consumer can navigate a web site is also critically important. Sites that look complex, or worse, are complex, get ignored by potential consumers almost immediately. Here again, common sense mandates that people with short attention spans will not spend a lot of time trying to navigate a web site, even if it is advertising something they want. This is especially true if your competitor has a site that is fluid, intuitive and easy to get around in.

Your Site Sets Your Impression

Think about the last time you looked for a product made by a company you had never heard about before. How their web site looked likely set an impression for your entire experience. If, for example, you are marketing shoes and a consumer visits your site for the type of shoes you are selling and ends up in a constant loop of online dead ends, they are unlikely to buy from you. More importantly, they are unlikely to have a favorable impression of your entire company.

Now, imagine if that experience was their only exposure to your company. 

It Sets the Stage for Customer Service

By the time a consumer reaches out to an actual person in customer service, they will likely have already spent time on your web site. If that site is confusing, too complex or too busy or difficult to navigate, their impression will not be good. Customer service will inherit that perception and any attached attitude regarding your company, products or services.

You might be looking at web design services in Atlanta and asking yourself whether having a professional develop it is a good idea. For the reasons stated above, your decision should be a lot easier now.