Why your SME needs MS Dynamics CRM?

This article is going to highlight the major points on why your business or SME needs an MS Dynamics CRM solution. Read on and know how the right Microsoft Dynamics CRM solution can do wonder to your business.

You might think that CRM (Customer Relationship Management) is about building a stronger relationship with your customers.

YES! You’re absolutely right about that. However, a CRM system has to offer more than that.

CRM typically focuses on streamlining and automating your business marketing, sales, field services along with other customer service processes.

So, not only your customers but your staffs and employees will be benefitted as well.

Let’s see how.

How an MS Dynamics CRM will help your employees and staffs

Okay, the first thought - what if your marketing and sales agents have client and customer information in real-time? Great, right?

Now, how can real-time customer data make a difference?

• The detailed insights on customers will help your staffs to tailor marketing communications, sales offers, services and so on

• Updated analytics and data will help your sales staffs in identifying and prioritising opportunities

• Save your employees’ follow-up time by reducing the need for exhaustive research and centralising customer information

How this CRM system will help customers

When customers can effortlessly communicate with your business, interact with you, your business becomes more trustworthy to them. Customers eventually show more interest in your business becoming loyal customers.

Now, how it impacts on your clients?

Well, the CRM solution

• Allows customers and clients to interact with you through any device or any channel

• Allows them to get access to more data so that they can feel they are well-informed before making any purchasing decision

• Offers clients the tools so that they can schedule service, which accommodates their availability and preferences

Now, let’s dig into some of Microsoft Dynamics CRM solution’s best sales, marketing, and service-related features.

Sales

• You can easily share key metrics and sales performance reports with your employees.

• In your every sales process, you can use the AI, which will guide you strategically

• You can identify the right buyers and grow strong customer relationships

Marketing

• Apart from executing various multi-channel campaigns, the CRM system helps in improving marketing Return on Investment (ROI) for your business

• You can create as well as send messages using the channel your customer prefers

• The marketing module offered by the CRM system seamlessly integrate with the sales module and analytics module to find, to nurture, and to convert leads

• You can do person alised marketing

Field service

• The right CRM system will help the technicians to improve their services resulting in earning the trust of customers

• Customers will get a self-service portal, which is easy-to-use and will help to get recommendations or track technicians

• The CRM solution automates scheduling that will make sure the skill set of the experts matches the service request

Customer service

With the right CRM system, your brand can stand out from the crowd and can meet the expectation of the clients easily.

The 360-degree view of your customer is definitely a big help to offer them personalised service.

Thus, you can enjoy the benefits of Microsoft Dynamics CRM solution and empower your business.

Thinking of getting a CRM solution for your business? Consult with MS Dynamics experts and specialists to get the best solution.