Why Your Brand Needs Custom Printed Boxes?

by Dillon Patterson Article Publisher

Are you in an e-commerce or retail business and not seeing the result which you had expected at the start? You have done all you can do, including producing a high-quality product, on-time delivery, and good customer service. Besides these, you are not seeing repeat purchases and gaining customer loyalty. Most probably, the problem is the product packaging. Nowadays, customers want more than just a product; they want a complete shopping experience, and it is impossible without a customized solution. Most e-commerce and retail brands make the mistake of thinking, "It is only a box." It is not only a way to ship your products to the customers; it is to make a memorable impression on customers with visual appeal and functionality.

To reasons to start using custom printed packaging boxes

In the last year, more and more people started to prefer online shopping. They are receiving a log of products in customized packages, and their expectations are only going high. Agree with us or not, a small box has a great marketing value. In an e-commerce business, customers don't have one-to-one interaction with the product before purchase. When their delivery arrived, they first see the package and then unbox it to view the product. You have a span of few seconds to make their first encounter with your brand unforgettable and make them recommend your brand to their friends. You have an opportunity to make a favorable impression with custom printed boxes.

A printed box is more than a container to secure the product; it represents your brand, and that's why it has to be appealing. You have to put some effort into the designing and customization as well. Nobody wants to receive their ordered product in a plain box. Incorporate things like the brand logo, colors, and patterns for increased recognition. Get out there and work with an expert to get the design professionally. When you have a well-designed solution, you can get the following benefits.

Make a lasting impression on customers

The first impression is the last! How many of you agree with this phrase? Well, admit it or not, it is right to a much extent. How we present ourselves in the first meeting can leave a lasting impression on others' minds, and no matter how hard we try after it, we cannot change that image of ours. Receiving and opening up the box is part of the experience, and it should be outstanding. If you want your first-time customers turned into your raving fans, you have to go the extra mile and impress them with something unique. An essential thing to ensure is that your box must have a professional appeal. Don't make it look like as it is designed with negligence and no skills.

Unlimited marketing opportunities

You never know how a small box can be your most powerful marketing tool. Maybe, nobody has told you that the shipping boxes with the logo can enhance your brand image and assure customers that you are a reputable company. Custom printed packaging can catch the attention of anyone who sees or touches the box. Even someone passing by the delivery guy holding the packaging can know your brand only by having a casual look. It does take a little extra effort, but it can be your strong marketing opportunity. If you have good fortune, the design can initiate anyone's interest in your product and brand. Loyal customers sharing their experience on social media handles also result in increased visibility and exposure.

It makes you stand out

In this COVID-19 pandemic, customers are avoiding the physical stores and ordering the smallest items at their doorsteps. It means the competition in e-commerce has increased significantly, and you have to do something extra to retain the customers. Custom printing allows you to make your loyal audience feel special and cared only because of how you package the items. The simplest and cost-effective way is to add small printed Thank You notes or greeting cards. It will show your customers that you are putting in an extra effort to give them a valuable experience. It can result in effect marketing as 40% of customers share their unboxing experience on social media.

Communicate with your customers

Custom printed packaging allows you to customize and personalize the box according to your requirements. When it comes to customization, the sky is the limit. You can use this tool to provide your customers with all the valuable information. Use the space and communicate with your customer about all the details. Print your product and brand name on clear and readable fronts. Tell your customers why your product is better than others and why they should give your brand a chance. Give the answers to all the questions. Whatever makes you unique and add value to the brand should be on the boxes. We are saying to have a complicated design; use the space wisely and let your creativity shine.

Promote sustainability

We know you are a reliable brand and adopting sustainable practices for the good of the environment. If you are an eco-friendly brand, don't be shy and let your customers know about it. Print the eco-friendly symbol on the boxes, or you can print in bold letters that you are green. It will only make customers happy and make them purchase your product. They will take you as an efficient brand that is trying to reduce the carbon footprints. You can also encourage the customers to share their eco-friendly habits with you through social media with a hashtag. It will result in brand promotion and boosted sales.

Whether it is shipping containers or display boxes, custom printing can go a long way in making your product a success. All you need is to leave a memorable impression on the targeted audience with the design. Choose high-quality material and printing technique to get the best results. If you want to stand out and pump up your sales, don't take your packaging as an afterthought.

Need a recommendation for a reliable and affordable packaging manufacturer? West Pac Pkg Inc. is one of the best packaging companies in all of the USA. One of the leading manufacturers of custom printed boxes, custom die cut boxes, retail pop display boxes, cardboard boxes, cannabis packaging box and custom chipboard boxes in small and large quantities at an affordable price.

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Created on Feb 4th 2021 11:57. Viewed 452 times.

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