Why You Shouldn't Sweat the Small Stuff in SEO

There are some people who constantly stress about search engine optimization, and the truth is that if you're creating great content with amazing headlines and good meta descriptions, you're already doing a great job. Other things that you can do to improve your SEO really belong to the people at an SEO company in Chicago who are experts in their field.

 

Search Engine Algorithms Constantly Refined

Search engine algorithms constantly change, even when the company doesn't announce changes. Google, Yahoo!, Bing, and YouTube are constantly working to provide better, more relevant results to their users. If they do this, people keep using them. The only protection you have is to make sure that your content is amazing. Don't worry about the details and what keywords go where; instead, focus on providing your page with content that people want to read and are searching for.

 

Being Number One Now

Even if your page gets ranked number one, you're still facing an uphill battle. Search engines now place, advertisements, snippets, and video suggestions above the number one ranked page in the results. To take advantage of these places, you need to be in the ad game, present your information in ways that snippets understand, and creating video with transcripts and captioning. It's still important to be number one, but it doesn't always carry the weight that it used to, and future changes can push the number one spot down even further. Insulate yourself by creating great content that engages your audience.

 

Three Things to Look at

Of course, you can create great content and get ignored by search engines and users. Your headline, URL, and meta description are important. The headline grabs the user's attention, the meta description, which is showed on the result page, shows what they will read, and the URL tells the search engine algorithm what's in the article. Writing a great headline is essential to getting people to click on the link. No matter how much you optimize for search engines, you're still dealing with people who will make the final decision on whether or not to click. They are the most important part of the search engine algorithm.

 

Details Belong to Professionals

There are some other things you can do, like adding "alt text" to your photos and including video on your pages, that are also important, but everything else becomes details that are best dealt with by an SEO company in Chicago. When you let them work with your content, you free yourself up to do the work that you love.