Why You Should Use Newsletter Printing Services
Newsletters play an important role in getting the attention of prospects
and nurturing relationships with existing customers. And it is better
than an email newsletter too. The email newsletter might be an
inexpensive proposition, but it does not help you communicate your
message to the target audience well enough.
A consumer study showed 6 out of 10 Americans preferred postal mail. This means postal mail stills holds the charm. Here are a few more reasons why the old-fashioned printed newsletter is more effective than its electronic cousin.
Higher Opening Chance
How many emails do you receive in a day? How many emails do you delete without even opening them? That could be the fate of your electronic newsletter as well. When you send a printed newsletter with personal message there are more chances of the recipient opening it. Chances are you’re the only one using newsletter printing services to reach your audience.
Not Easy to Discard
An electronic newsletter can be discarded by pressing a delete button. When you send a printed newsletter, it stays with the recipient unless he or she thinks it's unnecessary and throws it in the bin. So, the chances are the person opens and reads the newsletter anytime, even just out of curiosity.
Communicates the Entire Message
Do you know 84% the images in HTML are not displayed when the reader opens an email?
This could be due to the mail settings set by recipient. This makes the electronic newsletter less effective as a user might never see the important message conveyed through the image. This is not possible with a printed newsletter; thus the images are seen and content is read.
Multiple Views
There is no doubt that the electronic newsletter can be easily forwarded and shared. However, you cannot keep it on reception desks, tuck in pockets or leave it in reception areas where other people can read it. When you leave the printed newsletter at places frequently visited by people, there are more chances of it being read by a lot of them.
Value Statement
Just like print magazines, printed newsletters have been a mainstay for businesses wanting to provide value and cutting through clutter. A printed newsletter allows you to give in-depth information to the customers about your complex products.
Looks Legitimate and Engaging
Printed newsletter gives a sense of legitimacy. Sizeable demographics, such as seniors, perceive print as more legitimate than electronic communication. Such a newsletter helps you engage the reader for a significant time-period as compared to online content which is often skimmed in as little as 15 seconds.
With more businesses inclined to use digital modes of communication, you can use the newsletter printing services as a marketing advantage. Since there is very less competition in this field, you can get it done at cheaper prices too.
Do you use newsletter printing services for marketing purposes? Please feel free to leave your comments below and thanks for reading!
A consumer study showed 6 out of 10 Americans preferred postal mail. This means postal mail stills holds the charm. Here are a few more reasons why the old-fashioned printed newsletter is more effective than its electronic cousin.
Higher Opening Chance
How many emails do you receive in a day? How many emails do you delete without even opening them? That could be the fate of your electronic newsletter as well. When you send a printed newsletter with personal message there are more chances of the recipient opening it. Chances are you’re the only one using newsletter printing services to reach your audience.
Not Easy to Discard
An electronic newsletter can be discarded by pressing a delete button. When you send a printed newsletter, it stays with the recipient unless he or she thinks it's unnecessary and throws it in the bin. So, the chances are the person opens and reads the newsletter anytime, even just out of curiosity.
Communicates the Entire Message
Do you know 84% the images in HTML are not displayed when the reader opens an email?
This could be due to the mail settings set by recipient. This makes the electronic newsletter less effective as a user might never see the important message conveyed through the image. This is not possible with a printed newsletter; thus the images are seen and content is read.
Multiple Views
There is no doubt that the electronic newsletter can be easily forwarded and shared. However, you cannot keep it on reception desks, tuck in pockets or leave it in reception areas where other people can read it. When you leave the printed newsletter at places frequently visited by people, there are more chances of it being read by a lot of them.
Value Statement
Just like print magazines, printed newsletters have been a mainstay for businesses wanting to provide value and cutting through clutter. A printed newsletter allows you to give in-depth information to the customers about your complex products.
Looks Legitimate and Engaging
Printed newsletter gives a sense of legitimacy. Sizeable demographics, such as seniors, perceive print as more legitimate than electronic communication. Such a newsletter helps you engage the reader for a significant time-period as compared to online content which is often skimmed in as little as 15 seconds.
With more businesses inclined to use digital modes of communication, you can use the newsletter printing services as a marketing advantage. Since there is very less competition in this field, you can get it done at cheaper prices too.
Do you use newsletter printing services for marketing purposes? Please feel free to leave your comments below and thanks for reading!
iti Direct Mail offers newsletter printing services and other direct mail marketing, printing and design services at reasonable rates for effective business marketing.
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