Articles

Why Wifi analytics and Wifi Marketing help you sell more

by Emma L. Business consultant

If you know your customers, how they behave, what they need and desire at each moment, it will be easier to build loyalty and generate engagement towards your brand. Find out how to achieve it thanks to Wifi analytics and Wifi Marketing.


You know that offering Wifi in your business is no longer a plus, but rather has become a must. Customers are looking for places that offer a quality Wifi connection in order to surf their favorite websites: stores, restaurants, shopping malls, hotels, etc.


Now, if you provide this quality connection, they should give you something in return, right? Thanks to Guest Wifi you can access contact information: email, telephone, etc. And you can get to know your customers a bit more: gender, age, city, interests…


Also, thanks to the Wifi analytics, you can discover how your clients behave, gaining their loyalty. You will improve engagement towards your brand knowing how much time your customers spend at the store and you will generate a more faithful client and increase his/her loyalty knowing the return rate (how many are new and how many have repeated).


Once you know them with analytics and you have managed to connect with them with guest wifi, it is time to offer them what they want at the right time. We all know that a massive email is not effective (click rate is usually low) But if that email comes at the appropriate time, conversion rate will increase greatly. If you know the customer and you know what they need and want at all times and you offer it before your competitors you have many options of being the chosen one


Advertising bothers and saturates us in equal parts, but it does not bother us to receive a discount for a product that we have being searching for and that really interests us, Right?


Thanks to Wifi marketing nowadays it is possible to create hyper-segmented audiences by different demographic and behavioral data (gender, age, birthday, loyalty rate...) and then, create a campaign and send it via email or sms. With Wifi marketing it's also possible to measure its impact.


A real Wifi Marketing use case


A bar in Betanzos (Galicia - Spain) became really famous due to this initiative: The bar´s owners wanted to know how much time customers spend inside the bar to reward their loyalty. To measure this, they made all customers to sign in (they had to swipe their fingers through a machine that reads the fingerprint) when they entered the bar and when they left. In this way, the owners of the establishment know how much time each client spends inside the bar and thus can reward their loyalty. 


Retail sector is increasingly interested in measuring. Through the Wi-Fi analytics, and without the need to install a clocking machine ;) Flame is able to measure the length of stay of customers within the points of sale and their loyalty. In addition, our solution, through the marketing module, sends personalized notifications to customers.


By:

Lucía González, Marketing manager Flame analytics


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About Emma L. Advanced Pro  Business consultant

3 connections, 0 recommendations, 158 honor points.
Joined APSense since, February 18th, 2016, From Sydney, Australia.

Created on Apr 22nd 2021 01:54. Viewed 287 times.

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