Why we use Google AdWords?

by Jasbir Kaur Digital Marketing Executive

In the age of the internet, almost every company in the world has to have a robust online presence if it wants to compete. From old companies to young startups, everybody has an online presence. They accomplish this by having a welcoming social media presence and by online advertising. The most powerful tool at their disposal is called Google AdWords. It is an online advertising service developed by Google where businesses pay to have their product listings, advertisements and promotional videos displayed with the Google Ad network to users.

How does it work?

Google AdWords is a service that is based on HTTP cookies and advertiser-defined keywords. An HTTP cookie is a small packet of data which is stored by your web browser when you visit a particular website. This helps the browser to remember and understand your browsing preferences and suggest you content that you might like. Google Adwords uses these to place advertisements on pages where it is relevant. This is a pay-per-click or PPC system in which the advertisers pay Google whenever anyone disrupts their browsing and clicks on the provided advertisement link.

Google also offers another service: this is cost-per-acquisition or CPA system. In this system, the advertiser pays Google a commission per sale. Google AdWords is hugely popular worldwide and is Google’s main source of revenue.

Reasons For Effectiveness

Google Adwords is so useful and productive because of two main reasons-simplicity and adaptability. It is a service simple enough that a novice to the internet can use it. Also, it can be customized and tailored according to the client’s needs. Here are some detailed explanations as to why Google AdWords is so useful.

Focusing Targets: Using Google AdWords, you can customize your advertising campaign to show your ads to only the specific target audience that you want to reach. The best way to accomplish this is through keyword matching. For example, if you are selling king size beds in the UK, then your advertisement should be visible if someone searches for "King Size Beds in the UK." Other ways include ad extensions. You can also use Google AdWords to have your video ads played in between videos on YouTube.

Data Available For Analysis: One of the biggest pros of using Google Adwords is that it allows you to analyze your advertisements’ impact very carefully. After a short time of publishing your ad, you will get data about how your ad is impacting the users. This will allow you to plan your advertisement and marketing strategy accordingly. The entire system is very transparent and very nurturing for young businesses.

Effectiveness: It has been proven that Google AdWords provides faster and more immediate results than almost all forms of conventional marketing. Regarding online marketing, AdWords is more effective than its other component. This component is called Search Engine Optimisation or SEO. Incorporation of SEO, new businesses, and websites can take a lot of time to register any appreciable results. However, this is not so with AdWords. Although an SEO campaign is significant to build a respectable online presence for new businesses, they can get a good head start with the help of Google AdWords.

Uncomplicated: Google AdWords is simpler and more helpful for a new business than SEO is. Although there are a lot of different opinions about this, it is agreed universally that Google AdWords provides immediate and more effective results.

The best part of Google AdWords is that it is so uncomplicated and straightforward. The PPC campaigns that AdWords furnishes are much easier to maintain than SEO campaigns. The latter takes time, money and human resources invariably. They have to keep working on SEO content and build links to increase the ranking of their website on a search engine. However, it is essential for all businesses to run an SEO campaign along with their PPC campaign to ensure good returns.

Thus, we can say that Google AdWords is pretty much the best choice for you if you are looking for online marketing strategies. It provides good results in the shortest possible time and is especially good for young businesses. Almost every business uses AdWords in the world, and that is proof of its quality and reliability.

If you are fresher and don't know how to run Google Ads then you can opt for our professional training or join any PPC institute in Delhi, India and improve your paid advertising skills.