Why Use Social Media Marketing And Management To Grow Your Business?by Ethan Wayne Blogger
If you’re like nearly every other small business owner out there, you know that social media marketing should be a part of your online marketing strategy, but you aren’t exactly sure where to go from there.
Maybe you aren’t even sure what “social media marketing” means. And that’s ok! You’re not alone and most importantly; you’ve come to the right place for help. Let’s see how to use social media to support your business goals.
Social media marketing and management can be overwhelming and complicated at first, but it doesn’t have to be. Really. You can do this. You can use social media to grow your business, reach more people, and achieve your business goals. So why wouldn’t you?
Let’s dive in and see what it takes to grow a business through social media marketing!
Do You Need To Use Social Media Marketing For My Business?
In short, yes, you should be using social media marketing if you want your business to thrive and grow. There are very few exceptions, but for the most part, every small business can benefit from some sort of social media presence.
Those benefits vary depending on your type of business and your goals with social media. However, you can expect to generate awareness, increase customer engagement, and make sales for your business that you wouldn’t have gotten otherwise.
The #1 Reason Your Business Should Engage In Social Media Marketing
Social media is where your customers are. After all, you’ve got to meet them where they’re at, otherwise, you risk spending time and energy marketing to no one in particular.
For instance, these days, over 79% of US citizens have a social media profile.
But social media is only one piece of the whole online marketing mix. Let’s take a look at where it fits into your goals.
Social Media’s Role In Your Small Business Marketing Strategy
Social media is a key element that plays a role across your entire online marketing experience.
Your social media marketing and management should revolve around accomplishing four things with your audience:
Connect. Get people to your door or your website.
Experience. Provide a positive experience that delights your customers.
Entice. Get people to stay in touch with you by following your social channels, or joining your email list.
Engage. Once people have opted to connect with you, your job is to engage them positively and regularly. This keeps you top-of-mind and helps create loyal repeat customers.
Social media marketing and management plays a key role in all of these things.
It allows you to connect with new customers (and prospective customers), engage existing customers, and entice them to further connect with you by subscribing to your email list. That’s not all; it also provides a positive experience through great online customer service.
Finally, hiring experienced professionals to handle your social media accounts is a good thing to do, especially if you are a startup business.
Created on Mar 30th 2020 00:52. Viewed 338 times.