Why to market your brand during the IPL season on Disney Hotstar?
IPL is like a festival in India and it's not only a festival for the people but also the brands because most of the people are hooked to their televisions or mobile phones to not miss any of the glimpses of the exciting thrill of an IPL match.
IPL season is like social media for 2 months. Yes, people are there and they talk about it on other social media platforms. It's a crazy environment altogether.
Advertising in IPL 2021 on Disney+ Hotstar is one of the most remarkable opportunities for the advertisers as the app was watched by more than 250+ million viewers in 2020 which is now believed is going to be increased drastically in 2021. Disney+ Hotstar provides an easy option to advertise in the IPL 2021 matches.
From a small brand to a leading creative digital agency in India knows how important and how beneficial it can be to advertise on Hotstar during IPL 2021.
In the current ongoing edition of IPL, by now you must have seen the ads from Upstox, CRED, Dream11 and so many other brands.
And these brands are utilizing it pretty well with their brilliant content. Who can forget the #IndiranagarKaGunda in the name of Rahul Dravid in the CRED ad?
So, that's how advertising is changing these days and this is something that every brand must leverage. Because an IPL match is being watched by a 10-year-old and a 60-year-old as well. So, the audience outreach is maximum during this time.
If you are a growing brand and want more and more people to know about your brand then this is the right time to get on Hotstar and other OTT apps and leverage these big events like IPL to market your brand.
As the best digital marketing company in Lucknow, Minimal Tweaks has worked with a couple of brands and helped them in advertising on Hotstar. You can reach out to them and get started with your brand's marketing.
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