Why Should the Quality of Your Website Design Matter?
Your website matters. Regardless of the size of your company, having a high quality website establishes a visitor’s first impression of your business—today websites have evolved into the new storefront. When creating or evaluating your company’s website, consider the following key aspects that you can use to evaluate the effectiveness of your site:
1. Strategy – Identifying your website’s goals is crucial before you begin the layout of your website. What purpose should your website serve? Are new visitors aware of your company’s services and/or objectives? Does your design attract visitors to a call to action? Who is your target audience? Identifying the purpose of your site will help you structure a design strategy worth executing – and not the other way around.
2. Usability - Consider a site visitor’s experience on your website. Does the site load fast? Can users easily navigate their way around your website? Is the site secure for visitors? If the site renders at a slow load time or if users find it difficult to navigate across pages, search engines will quickly take notice. Making sure your site is user-friendly and load time is fast on mobile devices is key is optimizing the performance of your site.
3. Style – Think of your brand’s identity and purpose before strategizing your site’s style. The style of your site – aesthetic principles involved– must be aligned with your brand’s color, feel, and personality. Also, consider the your targeted audience. Is the design appropriate and appealing to your audience? Are you looking to attract comic book collectors or B2B businesses? Be sure your style remains consistent throughout the site and complements the company’s personality.
4. Content – We all know that content is king, but having the right type of content makes all the difference in keeping visitors interested in your site. There are two key elements to consider when creating content: readability and usefulness. Make sure your font style and font colors are readable to viewers. Keep the font design clean and easy to read. Second, make sure the content offers some value to visitors. The content should be useful to the reader so visitors are more likely to revisit your site.
5. Search Optimization – In order for your site to rank higher on major search engines such as Google, you need to make sure your website is SEO friendly. Check to see if your images have ALT tags that can help search engines identify your image description. Make sure to add keywords in your title tags, meta descriptions, heading tags on the backend of your site, and finally add a site map to help Google identify your company’s location. These are all SEO friendly tips that can help your site rank higher on major search engines.
If you need to have a quality digital agency that can help you with building your site in NJ or NYC, make sure you get in touch with a professional agency today.
1. Strategy – Identifying your website’s goals is crucial before you begin the layout of your website. What purpose should your website serve? Are new visitors aware of your company’s services and/or objectives? Does your design attract visitors to a call to action? Who is your target audience? Identifying the purpose of your site will help you structure a design strategy worth executing – and not the other way around.
2. Usability - Consider a site visitor’s experience on your website. Does the site load fast? Can users easily navigate their way around your website? Is the site secure for visitors? If the site renders at a slow load time or if users find it difficult to navigate across pages, search engines will quickly take notice. Making sure your site is user-friendly and load time is fast on mobile devices is key is optimizing the performance of your site.
3. Style – Think of your brand’s identity and purpose before strategizing your site’s style. The style of your site – aesthetic principles involved– must be aligned with your brand’s color, feel, and personality. Also, consider the your targeted audience. Is the design appropriate and appealing to your audience? Are you looking to attract comic book collectors or B2B businesses? Be sure your style remains consistent throughout the site and complements the company’s personality.
4. Content – We all know that content is king, but having the right type of content makes all the difference in keeping visitors interested in your site. There are two key elements to consider when creating content: readability and usefulness. Make sure your font style and font colors are readable to viewers. Keep the font design clean and easy to read. Second, make sure the content offers some value to visitors. The content should be useful to the reader so visitors are more likely to revisit your site.
5. Search Optimization – In order for your site to rank higher on major search engines such as Google, you need to make sure your website is SEO friendly. Check to see if your images have ALT tags that can help search engines identify your image description. Make sure to add keywords in your title tags, meta descriptions, heading tags on the backend of your site, and finally add a site map to help Google identify your company’s location. These are all SEO friendly tips that can help your site rank higher on major search engines.
If you need to have a quality digital agency that can help you with building your site in NJ or NYC, make sure you get in touch with a professional agency today.
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