Why Should Dentists Hire a Dental SEO Expert For Their Practice?

As a dentist with your own practice, you're no stranger to hard work. You've spent years learning everything you can to practice dental medicine. You invested in a great website. So why aren't the patients steadily flowing into your clinic?

Unfortunately, this is a common problem among both seasoned dental practices and those just starting out. However, the question is easily answered with another question: how visible is your practice on Google?

There's a long-winded explanation for why local search (and SEO) is one of the best options for your practice to scale sustainably. It involves a lot of digital marketing concepts, like organic traffic, link building, website visitors, and bounce rates. 

But first, consider these facts: 

– 80% of patients find their healthcare provider from an online search.

– 63% of patients will choose one healthcare provider over another because of a stronger online presence.

– 90% of patients over age 60 will choose a different provider if they don't like the reviews or the website.

The simple truth is that most patients will find your practice in the search results of an online query on Google's search engine. Traditional marketing, paid advertisements, and social media hardly compare to the kind of results that a solid dental SEO marketing strategy can bring to your practice.

If you've already invested in an SEO company but you didn't feel like you see results, there may be a few reasons why. Maybe you signed with a large, national agency that boasted great reviews on their website, but you never saw any noticeable increase in your site's visibility. This could be because the content quality wasn't where it needed to be for you to see those great results. Google can tell when your content is written just for SEO, and not for readers -- and it will not promote your dental website in the search engine rankings if the algorithm doesn't show any value for humans within the content.

For truly great results, you need to have great content: blogs and information that is easily readable, attentive to your patients' questions, provides value -- and yes, optimized for SEO.

You may also need a new website. A good rule of thumb is that your site should be refreshed and updated every 7 to 10 years. This will help your online presence keep up with most up-to-date, modern design trends and requirements, and optimize user experience. You also need a mobile friendly website. People make health-related searches more than any other type of search, and 62% of Americans are using their phones to find the answers to their questions. If your website is out of date, or if it's not mobile responsive (meaning that it's usable on mobile devices like smartphones and tablets), you may be missing out on a lot of patients.

A full-service dental marketing agency should be able to build a high quality website, while keeping on-page SEO in mind throughout the website design process. Ideally, each of your dental services offered should have its own corresponding webpage. This will increase your visibility in the search engine, as well as help you measure clicks -- meaning that you'll be able to see which services your potential clients are most interested in.

Search engine optimization is no small task.

First, the dental marketing company will do a full analysis of your website, including:

– Your keywords

– Your current website ranking and online visibility

– Your website analytics, including Google Analytics, call analytics, bounce rates, site visitors, and more.

– Your backlinks, internal links and hyperlinks, anchor text, and more.

And then, armed with a comprehensive report and a lot of data, the SEO company will start planning your marketing strategy. It may take some time for the SEO experts to conduct keyword research, but once they do, you're off to the races! Finding the right keywords is everything. You need a high volume keyword, with a low difficulty rating for the best results. Then, content marketing becomes the key. 

The goal of content marketing is to produce high-quality website content in the form of blogs, service descriptions, or infographics. You want the copywriting to target keywords so that the AI (artificial intelligence) in search engines like Google promote your website's authority, and distributes your site in the organic results.

But your website content shouldn't only focus on search engines! You MUST be publishing high quality content. Potential clients that find your dental blog should truly find it informational. As the dental patients spend more time on the blog, and even browse other website content, Google will recognize your website's author

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Created on Oct 15th 2020 13:49. Viewed 302 times.

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