Why Retailers Need Custom Mobile App Development?by Emma W. Web Designer
There was a time when customers used to flock a retail outlet. Things changed when E-commerce and web stores came up and took over the age-old retail stores across the globe.
The shopping habits of customers have altered massively since then.
Mobile technology has redefined shopping for customers, introducing them to speed, convenience and innovation all at once.
Users now like to spend their time on reviewing online catalogs, rather than running from one store to another to buy the clothes/accessories they like.
If you look at it once, online shopping apps seem to be responsible for driving customers away from brick-and-mortar stores.
However, you can tweak this by changing the way you look at mobile applications. A good mobile strategy can provide your store with greater market exposure and increased foot traffic.
Custom mobile app development is all your retail business needs.
How Can Retail Businesses Thrive with Custom Mobile App Development?
A retailer who knows how to engage his/her customers knows it all. You can only use a mobile technology to your advantage when you are constantly listening to what your customers need and prefer.
With some strokes of creativity and precision, you can create a custom app that offers your customers greater value beyond your website. Here are some proven strategies to make your custom mobile app development a success:
Turn Your App into A Virtual Store
Your custom app should be nothing short of a physical store. Make sure that you clearly communicate your business vision and objectives with the custom mobile app development company you hire. This will, in turn, helps them design the app in a way that looks and feels like a retail outlet. There should be interactive images to help customers navigate through the app.
Besides, you can also plan some welcome message to take consumers to the right segment of product/services.
Provide your customers with easy-to-use catalogs, datasheet materials, and detailed product descriptions. Don’t forget to include a convenient download button so that users can also check your offering offline and come back to the app to seal a purchase.
Personalize What Your Consumers Can See on The App
No two customers are the same. Unique brand preferences, shopping habits and buying patterns define individual customers.
A custom mobile app development can help you customize what each of your customers can view on the app. Multiple custom mobile app development companies build user accounts and profile sections within the app that tracks consumer activities through mobile analytics.
Analytics data can be immensely useful to determine what product/service pages are frequently visited by registered consumers. This can allow you to send personalized push messages to consumers to engage them further. When customers get to what they like with just a click or two, they browse more often and tend to retain the app for a long time.
Target Those Who Are in Close (Physical) Proximity
We know that you dream of a wider customer base for your retail business. To go that far, you need to start by taking small steps.
For any retail store, the first promising customer base always comprises those who live nearby. You can consider integrating your custom mobile app development with Bluetooth beacons to take advantage of proximity marketing. This will allow you to know the customers who are within your vicinity and are interested in similar products/services.
You can then invite them to come to your store by offering some lucrative deals, such as a freebie, weekend discounts, or some gifts. Beacon technology also helps retailers to advertise their products/services in other apps that the customers are already using. It will ensure a good local presence of your business and give wings to your future expansion plans.
Use Geolocation to Help Leads Get to Your Store
Many a time, customers download an app, browse the products on offer, yet do not go the store because they simply do not know where it is located. This can, undoubtedly, lead to a lot of missed opportunities.
It is hence best to go for a development company that offers the geolocation feature as a part of their custom mobile application development services. Geolocation allows your consumers to find the nearest store, the working hours and ways to get there.
You can also offer customers with personalized quotes using geolocation in your custom mobile app development. This provides you with more visibility into the profiles and preferences of your leads, and an easy way to convert them into customers.
Let Your Customers Order from Anywhere
Custom mobile app development can be a great tool for retail managers to let the customer’s order via the mobile app and complete the transaction at the store. This strategy was first employed by Starbucks to increase footfall in their retail locations.
By allowing consumers to order remotely, you can give them an option to skip the long queue, and order at their ease. When they come to the store, they can inquire about more products and avail small discounts on their next purchase. You can thus create a loyal customer base for your business and increase app memberships.
Remote ordering facility in custom mobile app development helps merge both online and in-store experience for customers, helping them order without the hassle and enjoy in-store shopping like privileged shoppers.
Getting a custom mobile app to fit into your business processes is not an easy feat. You need to constantly strive and innovate to create a user experience that stands out from the competition. A long-standing and reputed mobile app development company like HokuApps can make your job simpler.
Created on Apr 2nd 2018 09:14. Viewed 275 times.