Why Restaurant Marketing & Reputation Is Vital For Success in 2023 & Beyond

by PRC Agency PR
Why Restaurant Marketing & Reputation Is Vital For Success in 2023 & Beyond

Smart digital marketing will make the difference between a thriving hospitality business and one that’s left behind - and automation will play a key role in dictating the winners.

The hospitality industry has become the most competitive in the digital space, explains Connecticut-based restaurant marketing automation platform Platr Digital - and this will make digital visibility a crucial predictor of overall success in 2023.

While 2022 has seen a rapid recovery in restaurant foot traffic following the pandemic, the industry will be shaped by digital marketing in the coming years. The agency highlights recent data indicating that:

- The number of food delivery mobile app users is set to exceed 53 million by 2023;

- 68% of consumers order takeout more than once a month;

- 48% of US consumers follow a food brand’s social media account;

- a third of diners would avoid restaurants with ratings below 4 stars on Google, Yelp, or TripAdvisor.

If you’re a restaurant owner, Platr Digital recommends seven strategies covering everything from local SEO to reputation management, social media marketing, and digital loyalty programs.

An essential factor affecting hospitality performance is customer interaction via online reviews. Monitoring customer feedback across digital platforms and responding promptly and professionally to online reviews have a powerful impact on credibility and trustworthiness.

The brand also recommends maintaining a regular social media posting calendar on Facebook, Instagram, Twitter, and Google. You can post food photos, menu updates, and special promotions - and you can use smart automation via Platr to do it all without wasting your time.

In fact, marketing automation is an ideal option if you want to improve your online presence,says Platr Digital. The platform has released a complete guide on restaurant marketing automation to help you identify your key growth opportunities in an increasingly competitive digital space.

Platr Digital offers a variety of restaurant marketing automation solutions to help you get new customers, maintain existing customers, and create solid foundations for future growth.

Go to for the quality restaurant marketing automation solutions you need to grow your brand in 2023 and beyond!

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Created on Oct 25th 2022 02:36. Viewed 123 times.


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