Why PR industry needs to be more data focused?

Back in the 80’s and 90’s the term Public Relations (PR) representative’s job was limited to addressing the negative press and portraying a well-to-do and positive image of the employer at the right time and through the right media channels. Their strategies included mass- produced and delivered press releases to journalists in order to pitch stories. These stories included stuff exclusively focused on the benefits of clients and brands rather than talking about the needs of target audiences.

From Crisis Handling to Image Creation

The gamut of PR is vast as well as versatile and it incorporates a diverse range of marketing and branding activities; from crisis management to image development of brand/personal brand. The PR professionals in the past were putting on their best efforts on the tables, but still there remained a gap between the interest of brands and that of probable consumers and end readers. This further resulted in a strained relationship between the PR practices and what it is expected by the audiences today.

The Changing Paradigm

Trends in PR are evolving with time and have now developed into a field that best suits the needs of the tech-savvy and fast-paced digital age. It’s now becoming a practice in PR companies to deliver trustworthy and best possible stories in time. With the available digital tools, the PR companies have added a new dimension to the way of delivering a message of the brands to the media outlets. With the audio-visual and live reporting mediums, the message understandability and its delivery both have become a much easier task to achieve thus, providing time to the PR professionals to do the other more important things of the industry.

Innovations Unplugged

Technology, especially the digital technology is the reviving force for PR industry all over the world. The industry that was taking on a tough competition with the rich and glamorous advertising industry is now playing a pivotal role for brands in their growth and development. For startups businesses in cities like Delhi, Mumbai, Bangalore, Gurgaon, there are many professional PR agencies which are catering every small and big need of the companies pertaining to marketing, branding, social media and brand promotion. These PR agencies ensure 100 percent success and deliver customized solutions for maximum coverage in both traditional and digital media landscapes.   

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Created on Oct 25th 2017 04:46. Viewed 374 times.

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