Why More Links Aren't Necessarily Better

Posted by Milla James
9
Aug 17, 2022
241 Views

Link building is one of the most important components of SEO, but it's not the only thing that makes your site rank. The seo consultants Gold Coast have a lot to stay when it comes to using SEO tactics that result in the top ranking of your website. 

In this post, we'll explore how link building works and why there's no single best way to do it.

Links from the same sources yield diminishing returns

There are two main reasons why this happens. 

First, the more links you have from the same source, the less value each additional link has. 

For example, if I have only one backlink from a site with 100% of its domain authority and no other anchor text links pointing at that page, my site will get penalized when Google crawls it and decides that there are too many duplicate pages on my site (because we don't want people to be confused by having multiple copies of a page).

Second: The more links you have from different sources—even if they're all pointing back to your original page—the less likely it is that any specific link will pass PageRank points along with its own strength as an anchor text link (and therefore help improve your rankings). 

This may seem counterintuitive at first glance but consider this: If someone has ten different websites linking back to yours, but none of them uses unique content or offers unique value beyond just being another link in their portfolio; then wouldn't it make sense for Google algorithms not to reward those links because none have anything else going for them?

Bad links break easily

If you're building a website, it's important to remember that the quality of your links is just as important as their quantity. This is something we all know in theory, but there are some things we forget when it comes time to share our websites with others.

Link building is just one aspect of SEO

As per seo consultants, Gold Coast link building isn't the only thing that matters when it comes to SEO.

The link-building process, in and of itself, isn't all that complicated. You build links by adding your content on relevant websites and then asking them to add your content back in return by linking back to your site. 

This is how most people think about link building. But there's more going on behind the scenes than meets the eye:

Conclusion

It's clear that link building is just one aspect of SEO. What's important is knowing your audience and how their needs are changing. If you want to make sure your website stays at the top of search results, you need to know how people are searching for information and what kind of content they want to read. 

By looking at all these factors together—and using Google Analytics along with other tools like SEMRush or Ahrefs—you can get a better sense of what works best for any given site.



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