Why mobile video advertising is better than television commercials?

by Arun Singh Mobile video advertising

During the earlier advertising setup, the most effective way of mass communication was television commercials. It was considered the best-known ad platform accessible for brands to spread the messages to their customers. But now with the dawn of Smartphones technology, mobile video advertising has became the powerhouse among all other ad means.

With the success of mobile video advertising, companies have started shifting their ad budget from TV commercials to this revolutionary medium of communication. Companies are now able to effectively engage and influence their audiences’ buying behavior. It also helped brands spinning the advertising into sales by providing a click-to-purchase button which is not feasible in television commercials.

Now, let’s examine how these small digital screens are able to reach & engage audiences that televisions were not able to-

The Landscape is changing

No doubt that TV reaches mass audiences both in urban and rural setup, but the shift from tradition TV commercials to mobile video ads is pretty clear because of its anytime & anywhere accessibility. As per the invespcro’s report, 75% of the advertisers stated that mobile video ads were equally or more effective than traditional television ads.

Embracing Digital Video Ads

Nowadays, advertisers are turning towards mobile video marketing as more viewers prefer it, over TV commercial. Be it small or big brand, all are searching ways to engage a maximum number of customers using these handheld mobile devices. The breakthrough technology that has overtaken all other means by storm is moLotus. It is more convenient communication platform, for both advertisers and viewers. The biggest advantages of mobile advertising that make it better than TV commercials are its unlimited two-way interaction via SMS, Calls, clickable link and personalized messages to customers.

Till now, moLotus has benefited many top brands like Samsung, Panasonic, Dell, L'oreal, Johnson & Johnson and HSBC etc, earning a huge amount of profit at minimum time and high pace. It is much more than just an ordinary advertising tool. It is better than any other ad medium and cost as it saves huge marketing spends, increases the response rate, enhances consumer experience and drives better ROI. It’s a mobile video messaging platform that does not cost anything from the customers and works without using any app or internet.

Tracking Success

Once the ad campaign has been initiated among the viewers, performance tracking becomes valuable. Advertisers need to analyze whether their ads are performing well or not. This real-time ad tracking becomes possible with video advertisement platform like moLotus.

An innovative platform like moLotus makes ad performance tracking easier and efficient. It helps businesses transform and automate their marketing processes while keeping the client’s data safe and secured without any spam. This automated system sends customized audio-visual mobile messages to millions of customers in one go and helps track; ad performance via its real-time tracker.

Though mobile video advertising is relatively new in the market, but with its easy accessibility and eyeball catching ability, a clear shift from TV commercials to mobile ads can be seen. It’s because they are more interactive and are just one tap away.