Why Lawyers Should Invest in Content Marketing & SEO Services

With the swift and sudden death of once-popular sites like AskJeeves, MySpace and LimeWire, the world thought they had seen the subsequent end of the Internet. Little did they know that the Internet was just gaining traction. Today, nearly half of the world’s population is on the Internet at any given time. In America alone, 85% of people use the Internet to search for businesses and services. These statistics prove why it is so important to not only be online, but also to ensure that your website can be found in a general search query. Content marketing and attorney SEO services can make that happen. 

Content marketing refers to the practice of creating relevant, engaging and optimized content (video, text, images and infographics) for your online real estate. Your online real estate can be your website, social media platforms, a blog or any other space on which you advertise your legal services. 

SEO stands for “Search Engine Optimization,” which refers to the practice of optimizing your pages for keywords relevant to the services that you offer. For instance, if you are a bankruptcy attorney, your pages might include keywords and key phrases such as “bankruptcy attorney near me” and “how do I file bankruptcy?” The key is to identify how potential clients are searching for you, and then to incorporate those questions and phrases strategically throughout your content. Keyword optimization is the primary goal of SEO, and attorney SEO services such as 180fusion can help you do that. 

It is not enough for visitors to land on your website for them to call you—they need to be enticed to call you. So how are you going to make them pick up the phone? Engage them. Offer content that is relevant to their needs, that is reassuring and that explains how you can help them. 

Moreover, once a potential client has decided that they like you, they’re going to want to make sure that you are who you say you are. Offer a full career bio on your website, including information such as where you received your undergrad, when you graduated law school, when you passed the bar and where you received your prior experience. If you’ve received any allocates, mention them. This section must be more thorough than your resume. 

Finally, as explained above, you want to be found. SEO makes that happen. 

For lawyers that want to succeed in today’s saturated market, attorney SEO and content marketing services is a no brainer. If you want to be found and get hired, talk to a team like 180fusion about their online marketing services today.