Why is there such demand for Hindi dubbed versions of south Indian films?

by Arjun Pal Student

In the last decade and a half, there has been a tremendous demand for Hindi dubbed versions of South Indian films all around the country. What was once a small market has grown exponentially in this period, to say the least. One of the major reasons for this growth is the presence of so many different kinds of platforms such as satellite, digital, and television. During the 90s and early 2000s, Hindi films were dominated by stars who mostly made the mass entertainers that have now been replaced by content that is supposed to cater to all kinds of tastes and preferences.

 

Dearth of potboilers 

 

It is owing to the absence of potboilers in mainstream Hindi films that has prompted the demand for Tamil movie Hindi dubbed. This is especially true for the distributors. It also helps that they have been successful with these endeavours. 

 

Preference for mid-tier films 

 

Usually, these distributors are always looking for mid-tier films since it can be quite hard to recover the costs on the big-budget entertainers loaded with all the top stars. It helps that the prices of these mid-tier films do not fluctuate. Quite often these distributors also buy the rights of a film and then dub it themselves.

 

They do not always go straightaway for a Hindi dubbed movie version of a south Indian film. These distributors usually have teams of writers who work for them on key areas of these films such as dialogues and script. They hire dubbing artists as well. In all, it can be said that these films now constitute a separate industry unto themselves. The distributors also like things that way because it lets them supervise the quality of the final product. They also say that these days there is a vibrant market for dubbing South Indian movies into various vernacular languages. 

 

The business is thriving 

 

The good thing is that there are takers for these movies in all markets. In the urban areas, you have people who are not shy of shelling out good money on platforms such as ZEE5 and watching these movies online. However, the market for these movies is bigger in the tier-2 and 3 cities of India as well as the rural areas with consistent access to cable television. In fact, these distributors say that these dubbed movies are more popular among the economically backward classes as they can relate more to the subject matter of these movies.    

 

  

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Created on May 5th 2021 03:19. Viewed 410 times.

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