Why Is Social Media Important for the Food Industry?

by Tech Geekk writer According to the latest estimates, there are about four billion social media users in the world. That stat alone is enough to demonstrate just how powerful a tool social media is. Thankfully, its prevalence has ensured that this phenomenon has been for everyone to see. And if that is not enough — social media has come to play a crucial role in the world of business as well. And in more industries than you would imagine, including the restaurant industry. Don’t believe us? The findings of a recent New York Times report demonstrate just how potent social media is in this context. It states that as many as 72 percents of people turned to social media channels, including Facebook, to decide which restaurant to go to as well as other food-related decisions.

So, even if your restaurant is doing reasonably well by your standards, there is always scope to leverage newer tools like social media, because it enables business owners to deliver experiences. And if there is one thing you should know about consumers today, it is that nothing matters to them quite like ‘experiences’ that are then shared with customers’ friends, family, and social media followers. But that is not the only way how social media stands to contribute to any restaurant business; it helps them do a lot more, such as market the brand, establish loyalty among consumers, and boost website traffic, among other things. To help elucidate its potential better, we have listed some of the key benefits of social media for restaurants below.

1.Establish a modern image:  Since we live in a highly digital age, not being on social media is virtually a sin for any business that intends to be successful. A planned and carefully curated presence on social media not only makes the brand more accessible, but it also helps convince people to see you as a brand that is receptive to feedback, available to consumers, and more. It makes the business appear modern, in short.

2.Better ROI on promotions: Promotions, discounts, special offers are renowned across the world and industries for just how powerful they are as marketing tools. And now, one stands to make them even more powerful when you combine it with social media, which instantly enhances its reach. Increased customer base: As mentioned above, roughly 4 billion people in the world use social media. So, a social media presence instantly gives your business access to a broader set of customers instead of just the ones who know about the restaurant or live in its immediate vicinity. The more you engage with users on social media, the more people will see of you, and the easier it becomes to convert them into customers.

The easiest way to go about leveraging social media is to integrate it into your Food ordering app solution. And if you are not sure how to go about it or need help strategizing it, you can always engage the services of a trusted service provider.

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Created on Apr 21st 2020 08:44. Viewed 591 times.

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