Why is ghee private brand an effective business module?

Ghee private brand is the new method of ghee business where a manufacturer produces products under the name of a different seller and sells the product without brand loyalty. These are known as “ghee private labels” and the  produced items can be offered to retailers, including super markets, with higher margin than the usual brand-name  goods. This is cheaper than the costly branded products. The manufacturers offer private production as it is a bulk way to increase their productivity without the responsibility if retailing. The buyers, in this  way, can buy ready-made products without maintaining the liability of a full-fledged manufacturing unit. In the private label products consumer demand may be connected to individual features such as demographics as well as socioeconomic variables. Private label products are manufactured by 3rd parties or by a contract manufacturer, mostly on the similar production lines like other brands. 

The key advantages of ghee private brand:

Ghee private brand products offer several advantages to the retailers. Private label products also allow imposing of control over marketing, letting the retailer modify a product according to the local needs and tastes.

• Ghee Private label products are typically inexpensive than other branded products

• Many private brand products work together to start a product mix

• Globally private brand is enjoying huge successes parallel to premium private labels

• New channels are opening to surface up

• Each brand marketing effort helps the efforts of other private labels

• Many private labels are beginning to reach national/global brand status

The key disadvantages are:

• Retailers don’t have any control over a private brand commodities

• Retailers will be highly be governed by the manufacturer in terms of the quality as well as in terms of production

• Designing a personal logo and packing can be difficult, risky, and expensive

• Economic conditions often tend to command how these brands interrelate with the market

• Private Labelled products are more like replicas of the branded products which leaves very small room for the unique identity. If you are interested to start your own business under ghee private brand, contact Milkio, New Zealand a leading grass-fed ghee manufacturers offering several interesting business modules to start your own ghee business.