Why is creativity a part of marketing?

by Sunil Star Digital marketing

It has been said by many professional marketers that without creativity, marketing is either stuffing the product into your customers' throats or not including them with your campaign at all. No consumer will ever accept to cooperate or consider the product with such a strategy. Creative companies are vital to developing such a strategy for effective marketing solutions.

If advertising and marketing are two sides of the same coin, then creativity is the metal used to make that coin. To face the challenges of the present-day market, it is important to understand why creativity is critical to empathize with the consumers/users.

Let’s understand how creativity ends up being beneficial for marketing -

Originality is vital – anything unique and fresh has the potential to drive eyeballs into the product found in the market.

Targeted appeal - understanding your audience helps you to be fixated on the nuances required to drive your target audience.

Memorable and retainable - a fantastic marketing campaign creates elements that are remarkable, recognizable, and retainable for the consumers.

Associated emotion - consumers relate to campaigns with emotion (usual happiness) associated with your product.

Brand recognition - innovative solutions help to develop a brand identity, which in turn creates a loyal customer for the company’s products.

Cost-effective - creativity is not just showing your imagination through art, but also through your finances.

Competitive edge - better forms of creativity increase the competitive advantages you can have in the market.

Drives investment - if your campaigns were successful, it drives more investment into your business. This cycle can be maintained as long as your product and marketing campaigns work perfectly.

What are the important creative elements needed for marketing?

1. Elaboration – unexpected details or intricate simple ideas.

2. Artistic value - verbally clever, visually stunning, and memorable music are always rewarded

3. Flexibility - linking the product to a range of ideas and uses

4. Synthesis - blends with unrelated ideas and concepts

What parts of India have understood the importance of creativity?

PR Agency in Delhi, Mumbai, Bangalore, and Chennai have all recognized the importance of creativity in marketing.

Even non-metropolitan cities such as Ad agencies in Chandigarh, Jaipur, and many other cities have recognized its importance.

Flags communications are one of those marketing agencies in Delhi that has pioneered the solution of indulging in creativity and advertising for many prominent companies in the world.

Contact flags communications today to know-how.