Why is a Web Booking Engine So Important for Your Small Hotel?

It is very difficult for small hotels to compete in today’s marketplace without an online presence. Many property owners have successfully built a fantastic website to promote their hotels. But, having a hotels dedicated website is just not enough, if it does not allow a potential online looker to book your property. So it is very important for your property to use a best hotel software and integrate with a hotel website booking engine. Below mentioned are few ways every small hotels should look in hotel web booking engine software to maximize occupancy and provide exceptional guest service.

BOOKING BUTTON IN WEBSITE

What if your guests are landing on your hotel website and they find just a ‘booking enquiry form’ to fill and wait for hotel response and there is no option to book in real-time? This is more than enough to miss out on potential booking. A booking engine is a hotel software tool that you can integrate with your website booking button and display your availability, best rates and packages for specific dates automatically, giving online lookers the ability to instantaneously book your property. 

SAVE STAFF TIME WITH AUTOMATED AVAILABILITY AND RATES

Small hotels usually have limited resources and limited hours in a day which makes it nearly impossible to manually manage your rates and availability when you get reservations from various booking channels. To manage reservations from various booking channels and website hotel operators need to start using an all-in-one inclusive hotel software which can be integrated with website booking engine and a channel manager.

MOBILE COMPATIBILITY

Did you know this generation is more and more attracted to their smartphones? Millennials use their mobile devices exclusively to research on travel and stay. Hoteliers should consider optimizing their website for mobile view with easy to access book now button to generate more room booking and to convert potential visitors.

CONFIDENCE AND SECURITY

With the growth of internet, online customers are more worried about cyber threats especially when they are requested to pay online. It is important for your hotel to get an encrypted PCI compliant website booking engine to ensure your guest information and payments are safe. Guests feel safe and comfortable sharing their card details for payment when you have the right hotel software technology with high security standards.

WEBSITE USER-EXPERIENCE

In the recent times, hotel’s online website experience is a shopfront. Guest’s judge your property standards with the information provided in the website. It is important for a hotel to provide the exact information of services provided, also a hotel should consider getting best photos of their property listed in their website. It will be smart idea to place booking button which can be easily noticed and clicked and make sure there are no broken links.

INFORM CUSTOMERS ABOUT BOOKING AND CANCELLATION POLICY

This is fundamental principal of a hotel to inform its customers about their booking and cancellation policy. There are multiple ways you can explain your guests about your policies like you can create a page on your site that explains the booking policy. This will give confidence to guest before they go through the booking process. Another great way is to make sure your website booking engine has a link to your booking policies and it is being showcased to your guest before they complete booking.

If you are small hotel and looking to save on commission costs when getting an online booking it is important for you to integrate with a website booking engine and drive more direct booking. Want to know how mycloud Website booking engine can help you drive direct website booking schedule a 30 minutes free demo with us.

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Created on Nov 10th 2020 08:40. Viewed 340 times.

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