Why invest in TULUM?

by Joaquin Velazquez Marketing

Capital gains, investment returns, exclusive tourism, quality of life, among others, are some of the elements that make it attractive to invest from a business point of view, or for an individual.

Capital gains, investment returns, exclusive tourism, quality of life, among others, are some of the elements for which it is attractive to invest from a business point of view, or for an individual.

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Regardless of the size or the way in which the whole region called Riviera Maya works, each city or tourist destination is focused on different types of visitors or families; as a whole, they make synergy, becoming a complementary region with a benefit of great importance.

Tulum has become a pole of tourism and real estate development, which has attracted investments for some years now. Since it became -first- a tourist attraction pole, the interest in residential real estate investment has been growing.

There has been this combination of receiving a large flow of tourists, who fall in love with the place and consider it as an option for a second home or for later retirement. The tourist and residential beach offerings are complementary, and one cannot exist without the other.

The Riviera Maya, in general, and Tulum, in particular, have attracted international tourism with different characteristics than Cancun, always with visitors more interested in culture and nature, without focusing solely on beach tourism.

In general terms, Tulum is expected to continue consolidating as one of the most important cities at a national level, mainly due to the tourism it receives; in seasons prior to the new Coronavirus pandemic, it attracted close to 1.5 million visitors.

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In the same way, it has become a favorite destination for travelers, mostly from Europe, with a great ecological conscience and in search of new experiences. Activities that promote contact with nature are part of the daily life of Tulum's residents and tourists, because the Mayan Jungle is one of the city's greatest attractions.

Also of those who are looking for a second home for vacation or a change of lifestyle that allows them to be in contact with the natural environment.

Macarena Miranda, president of the Mexican Association of Real Estate Professionals (AMPI) Tulum, pointed out that in addition to the destination's beautiful beaches, there are specific characteristics that differentiate it from others. For example, Playa del Carmen or Puerto Morelos, which, although they have very good beaches, have only three or four large hotels.

He explained that they attract a lot of tourism from Canada, the United States, seniors or retirees who come seasonally. However, it is not an oversaturated destination.

Why are people investing more in Tulum than in Playa del Carmen?

Miranda explained that Playa del Carmen became overpopulated, there is a lot of density; there are certainly beaches, but there is no ease of access to them, considering that there are many hotels in front of the beach.

"The advantage of Tulum is that the hotels do allow you to go to the beach club. Because there they don't have the all-inclusive. There is only the Oasis, and it is at the entrance of Tulum and it doesn't affect us." He added that "all the other hotels are boutique, with the option that if you pay for your drink or your consumption you can be on the beach with a luxury couch and in a luxury hotel".

Regarding the residential real estate market, he pointed out that "almost everything that is built is sold immediately [...] because generally what is sold in Tulum is pre-sale. And now we already have resales and they are also being sold. And as for amenities, there are some very good ones in the developments; at the beginning there were not so many".

What are you waiting for to invest in an excellent property in Tulum?

Translated with www.DeepL.com/Translator (free version)