Why Foreign Sites Should Translate Their Content to English

Translation and transcription services have changed the way businesses approach their content creation and provision on the internet. Many businesses use these services to reach global clients. While many sites focus on translating their sites to foreign languages, experts also recommend foreign sites to translate their content to English. Foreign sites especially benefit from translation services. Most of the content you will find on the internet is usually in English. This, among other reasons, encourages foreign sites to follow suit. Below are the reasons foreign sites need to translate their content to English. 

English is the most widely spoken language

English is the world's most spoken language. It is also commonly taught in schools, even in countries where English is not a native language. For this reason, there are millions of English speakers globally. According to research, over two billion people speak English. This makes it the most popular language in terms of speakers and the third most popular in terms of native speakers. For this reason, translating a foreign site to English opens it up to billions of viewers. 

English is the language of the internet

According to multiple sources, English is the language of the internet. With more than 7000 languages in use worldwide, more than half of the internet is in English. Its domination over the internet can be attributed to its billions of speakers. It can also be attributed to the pioneers of the internet. The UK and the US were the pioneers of the internet. 

For this reason, English had a head start on the internet. Most of the original content on the internet was written in English. This prompted even foreign companies to launch websites in English. Additionally, most people that use the internet for research prefer searching for content using English keywords. Even non-native English speakers do this. This is more than enough motivation for foreign sites to translate their content to English. 

It helps with SEO

Search Engine Optimization is a list of practices that websites use to improve their rankings on search engines. This includes using specific keywords or phrases. These keywords are usually determined by the common words or phrases clients use when searching for content on search engines like Google. Since billions of people speak English, most search engines' most common and high-ranking keywords are in English. When sites contain content in a specific native language, it only appears when people search for content in a specific language. Therefore, it may only rank high when people search using native keywords. However, when people search using English keywords, the site will not appear among the top results. Translating your foreign site to English allows it to rank higher on search engine results. Therefore, translating website content to English is a great tool for improving SEO and audio transcription.

It helps improve competitiveness

When you search for content on the internet, most of the top results you encounter are usually in English. Therefore, competing with other sites would be challenging if you do not rank in the same list as they do. Translating your content to English allows you to compete with other sites on the same playing field. It also gives you a competitive edge since you can rank among foreign and English sites. Additionally, translating a foreign site to English allows you to compete globally. This is the primary goal for most businesses. 

Conclusion