Why Do Women Have A Preference For Western Wear Dresses?

by Sunil Rawat Marketing Manager

Western dresses always have a good appeal among young Indians. In recent times, more specifically in the last two decades, Women western wear dresses in almost every category have found an impressive market in India. As an added advantage, online marketplaces have made exclusive quality western dresses including designer dresses easily available to consumers. With time, these dresses are turning into a vital portion of women’s daily lives. The remarkable thing is women find attire for every occasion. Commonly, women who love to travel prefer to wear western clothes as these dresses are breezy. The fabric of these dresses is skin-friendly and soft.


The requirement for western attire and escalating purchasing power for both play and work has resulted in huge demand for western wear among Indian women. Besides the ever-present dresses, the segment of western wear has expanded its spectrum for including skirts, shirts, blazers, and trousers. They are put in some sub-segments, such as semi-formal, formal, business casual, business formal, and smart casuals.

The effect of fusion wears on the Indian market

According to a recent survey related to women western wear dresses, it has been revealed that Indian women, especially the working class opt to wear trousers over sarees because of the comfort factor. Countless youths too are supporting the trend of fusion wear. So, retailers are adapting themselves to this change fast. They are piling up their stores with fresh apparel. Commonly, women who belong to the 18-30 age groups have turned ideal candidates for fusion wear. This turns fusion wear into an exciting category for retailers and designers.


The market for fusion wear

Fusion wear has a huge market and it is price sensitive too. So, retailers have engaged themselves in merchandising with the expectations of customers besides concentrating on improving their portfolio. Hundreds and thousands of retailers are benefitting a lot from this trend as they are aligning their merchandise according to the varying preferences of customers.


Some apparel with gotta-patti, embroidery work, and zardozi is witnessing a huge escalation in demand. So, the big brands are offering a superb mix of Western and Indian wear. A woven fabric having definitive embellishments too has a nice market.

Unique features

Every Indo-Western dress turns unique when it has a progressive theme besides special gelling properties along with design sensibility. People find a huge choice of different color tones from different regions and the influence as well as increase the design inspirations.


Final Words

The enhancement in the utilization of e-commerce like Noz2Toz for selling all kinds of outfits has set in motion the augmentation of women western wear dresses, ethnic wear dresses, and fusion wear dresses. This is the prime reason women are getting increasingly conscious of the latest trends. So, they put in their best efforts to keep themselves abreast with various ways to accessorize their outfits.

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About Sunil Rawat Advanced   Marketing Manager

22 connections, 0 recommendations, 132 honor points.
Joined APSense since, July 21st, 2019, From Moradabad, India.

Created on Feb 27th 2022 10:21. Viewed 308 times.


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